Section 002 — Analytics Insights

Note: This assignment is for students in JRNL 3402–002 (Monday) only. Students in the Wednesday section are welcome to comment, but will not get any credit for the work.

The following charts are from Facebook Analytics for the Pin Up! The Movie page. What can they tell you about the page users?

Prompts for questions will be posted below each graphic. Write comments telling what the analytics tell you.

Net follows and unfollows for the page for the first quarter of 2018.

What jumps out at you from this data about the demographics of page followers?

Facebook often asks page moderators to run advertisements. Based upon this data, should the page be advertising on Facebook to gain followers?

What does this data tell you about the type of content that should be posted on the page?

Looking at this data, when should you post to the page to reach a maximum audience?