How MapTrack automates invoices and keeps track of financial metrics

Luba Pavlova
Cube Dev
Published in
4 min readJun 21, 2017

We continue to share success stories of Statsbot’s powerful users. This week meet MapTrack!

MapTrack allows you to see how your brand moves through markets, by showing you where exactly people are when they come to your website. Clients can see their website audience, down to street address.

Saving costs by eliminating in-house development

Challenge

MapTrack’s pricing model works per pageviews made by client’s audience, and Business tariff is 3 USD per 1000 pageviews. This data is being stored in DB and needs to be tracked as it’s a key metric. It has also been used for invoicing purposes.

Company was going to implement in-house solution to track number of pageviews per client and planned to invest nearly 6 weeks for development.

Solution

When MapTrack discovered that Statsbot can visualize data from DB with SQL integration, they requested a demo and found this solution to be worth trying. After a quick same day configuration, MapTrack was able to pull necessary reports in a matter of seconds.

“Statsbot = time saver. Time saved with development, time saved with sharing info. We love the SQL integration, because it gives us a chance to report our KPIs. We were going to develop this in house. But compared to your product, it would have totally sucked.” — Hunter Stevens, CEO at MapTrack.

“Statsbot helps keep reporting and KPIs top of mind. Being CEO and juggling a million things, it is easy to push it off to next week, but when dynamic reports are delivered to a Slack channel, it is a reminder to keep the number in mind.”

Tracking financial metrics in a work chat

Challenge

MapTrack uses Stripe for handling payments and many SaaS businesses need to track metrics such as MRR, ARR, and Net Revenue. Company was using a third party service with dashboard and email reports notifications, but it was still hard to share metrics across the team.

Solution

With Statsbot, MapTrack gets the same amount of value, plus reports being delivered in Slack. “With my job as CEO, sales is my number one priority. It’s kind of annoying to go over the reports with the team at odd hours of the night since our team is scattered all over the world and we aim to keep our numbers transparent across the entire team. With Statsbot being in Slack, it is not an issue anymore — we throw the reports in a channel, and everyone is happy! WIN ALL AROUND.”

Statsbot wins awards from FinancesOnline

Statsbot was granted the 2017 Great User Experience Award for online business intelligence software after the B2B software review experts from FinancesOnline concluded that our software is a “shot of intuitiveness in the complex space of big data analytics.” Following a series of thorough tests of our features, the review panel agreed data analytics has never been easy as a few clicks of using Statsbot. Our application was noted for its easy data retrieval process and digestible manner of displaying insights. Actionable intelligence, they said, is now within reach even of small and big companies alike.

Likewise, our software was privileged to earn the 2017 Rising Star Award for simplifying complex data queries and metrics and generate visual quick lookups. Users immediately get the big picture and track key performance indicators along their targets.

We’re also glad to have been included in FinancesOnline’s leading business intelligence software solutions exclusive list. According to their SaaS expert author, Statsbot offers just the right mix of BI tools for the right price, including key features like automated reporting, ad hoc reporting, smart alerts and OLAP, all data analytics essentials.

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