6 Reasons Why A Food Blog Needs To Have A Facebook Page
When we start food blogging, we do it by promoting it on different social media platforms. And we can’t talk about social media without mentioning that behemoth called Facebook. And as time passes, we realise that Facebook has grown from being just a social media platform to being one of the biggest source of traffic to our blogs. In fact in some food blogs, we have seen that nearly 70% of the traffic comes from Facebook. But we are not here to talk about that, we are here to talk about why having a page on Facebook has become a necessity for your food blog.
Brand building:
Pages act as an incredible source of brand building. In fact, all brands have a page ( or they really should), whether you see it on your timeline or not. The Pioneer Woman has a great way of building her brand on Facebook; she gives a sneak-peek into her life through the page. Whereas Pinch of Yum uses Facebook to promote their recipes along with the gorgeous pictures to go with them.
The person behind the blog:
How do people know you have a food blog? By telling them, of course! A simple link to the blog can be missed in most cases. By adding the blog as a place of work on your profile, people know the person behind the blog. And for this you need a page, so that people can then go and explore from your ‘work’ section.
Profiles are your personal space, it’s the place where your friends are, your family is. Agreed that a lot of food bloggers are friends. But if you are a person who likes to keep your personal life personal then a Page is an excellent option for you and a page just looks more professional and you don’t have to worry about your privacy settings.
The right kind of visibility:
The page becomes a place for your blog on Facebook. Containing all the information about the blog, such as when it was started, links to different platforms such as Youtube and Instagram. A more professional way for people to contact you and best of all, all your posts stay in one place. It’s also a great way for brands, fellow bloggers and the media to reach out to you.
Entry into groups:
There are a lot of groups, rather communities on Facebook where you are allowed entry only if they know you have a food blog and the best way is to have a page and link it to your profile. It becomes essential for food bloggers to be a part of these communities as these are the places where you get to know and interact with other food bloggers. There are important subjects to a food blogger discussed in lengths and of course, a place to promote your ideas and recipes.
Allowing pages to give you the right credit:
When your post is being shared on a page, Facebook allows one to tag only the page, not a profile. By having a Facebook page, you are giving them an option to tag your page:
This way SaffronTrail knows that Cucumbertown has published one of her recipes on their page.
Search:
Google Search: Social media pages get indexed by Google. This means that Facebook Pages show up in Google search results. It’s usually one of the top three results. There is no proof that it boosts SEO, but it acts as an extra source to your blog.
Facebook Search: In 2015, Facebook said that they get about 1.5 billion search queries per day. People use Facebook to look up everything from people to apps and businesses. It sounds like a missed opportunity, not to have a page.
So, as Facebook takes up more space in our lives, it becomes a mandate to have an identity for your blog on it.
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