Does A Tidal Wave Lift All Ships : Part 2

The Plot Thickens

Your indie-artist investigative reporter is back on the case.

Last month I asked, “Does A Tidal Wave Lift All Ships?” in an article asking questions and raising concerns about new musicians missing the boat when it comes to highfalutin (and high-priced) new streaming services…

You can read it here: bit.ly/1OAi3IX

Now it sounds like TIDAL​’s Chief Investment Officer may have directly addressed our questions today in her keynote talk at Midem​. The plot thickens!

Apparently, Vania Schlogel mentioned two new initiatives that Tidal is rolling out to help in the discovery and career-boosting of unsigned and unknown artists: Tidal Discovery & Tidal Rising. Sounds interesting, but of course I’m curious to know more. Is there an iceberg of dangerous details and weirdness below the surface, or could this be a legit attempt to raise awareness and success for everyone?

I will dive back into this and report back!

Ps. Please forgive all the water-metaphors ;)

Pps. Here’s Midem’s Blog about what went down today: http://blog.midem.com/2015/06/midem-2015-day-1-wrap-streaming-superfans-complex-us-market/#.VXIBNs6Jn0t