Social Media is Dead to Donald Glover, Action Bronson and Iggy Azalea

Paul Cantor
Cuepoint
Published in
6 min readFeb 25, 2015

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Donald Glover, who you might know as Troy from Community or as the hip-hop artist Childish Gambino, appeared on The Today Show yesterday morning (Feb. 24).

In the midst of a cheeky interview where he quietly announced his forthcoming retirement from rap, but still somehow managed to promote his upcoming film The Lazarus Effect, he also aired out a dirty little secret about something far more important. The dirty little secret is this:

Social media is over.

In December, everything Donald Glover had ever posted to Twitter and Instagram mysteriously disappeared. All of it. Thousands of posts. Rumors suggested he’d wiped his accounts in solidarity with an organization called Blackout for Human Rights, which may or may not be true—Al Roker seemed to have not done that sort of homework, otherwise he’d have mentioned it specifically. But in reality, Glover may have just realized he’d had enough.

“Everything you put on social media lasts forever, so even if I post it for a second, it’s going to be…

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Paul Cantor
Cuepoint

Wrote for the New York Times, New York Magazine, Esquire, Rolling Stone, Vice, Fader, Vibe, XXL, MTV News, many other places.