Chicago Reader: Joe Freshgoods drops a new collection
DIY street fashion master joins forces with McDonalds on new fashion line of shirts and other apparel available in select cities … while supplies last
Joe Freshgoods is a king of authentic Chicago DIY street fashion. A cofounder of the FatTiger Workshop, Freshgoods has gone from selling his designs out of his garage in Pilsen to heading a leading streetwear brand in Chicago.
A notable moment for the designer came in 2017, when Chicago native and longtime friend of Freshgoods Chance the Rapper accepted the Grammy for best rap performance while wearing a hoodie from Freshgoods’s “Thank you Obama” collection, which dropped on the former president’s last day in office. Although the category wasn’t featured on the televised broadcast, the moment has lived on through GIFs and other popular digital formats. Freshgood’s Chicago-area partnerships with Nike, Adidas, and the Chicago Bears came around the same time.
Now Freshgoods has another opportunity to bring streetwear and the spirit of the Chicago DIY scene to national attention. Earlier this week, the designer announced via his label’s Instagram that he will launch an exclusive capsule collection to celebrate McDonald’s collaboration with Sprite on the new exclusive Mix by Sprite Tropic Berry beverage. Starting at 2 PM on Friday, May 25, patrons at select McDonald’s restaurants in Atlanta, Los Angeles, New York, and Chicago will have the chance to receive an item of clothing from Freshgoods’s capsule collection with the purchase of any soft drink as long as supplies last. …
