Potent: A real joint venture
Cali-based BurnTV bids to be an entertainment and lifestyle choice for cannabis aficionados, and for those who aren’t.
Few things say “normal” like television, our public square, our soapbox in Hyde Park, our platform for the popular and unpopular alike. For friends of herb who watch TV, BurnTV, a new West Coast-based entertainment channel, hopes to fill a niche with programming that both informs and enlivens — presented through the lens of the marijuana experience more than 40 million Americans enjoy on a regular basis. Americans for whom pot is utterly, totally normal.
At least that’s the plan, according to Jason Santos, BurnTV’s man of many hats. “We’ve built our own apps, and we’re beta testing and putting them through rigors, making them more robust, making sure we get as many of the bugs out … We hope to have a final announcement of the launch date in a couple weeks. It’s exciting.” …