Creating the Brand Book of “ZEUS AND ΔΙΟΝΕ” -Our Challenge
Last Friday our team had the honor to talk to Mr.John Kolotouras aka Marketing Manager of the luxury clothing company ZEUS AND ΔΙΟΝΕ. The occasion was a University project in the borders of the “Cultural Entrepreneurship” lesson.
Very briefly the whole class was divided into groups and was supposed to pick a topic that would interest each one the most. Later, the teams contacted the companies our professor, Ms.Lida Tsene, chose for them and arranged an interview with the marketing manager. The marketing manager would give each team a challenge.
Our team specifically wanted a challenge from a fashion clothing company. That is why our case study was chosen to be the ZEUS AND ΔΙΟΝΕ clothing company. Before, though, we were given our challenge, we had the chance to interview Mr.Kolotouras who gave us his insights and valuable information we needed in order to implement in the future the challenge he gave us.
We have to point out that we had a whole lot of fun taking the interview and just being inside the building of such a prestigious and luxurious company. That’s why we snapped and took some photos and selfies.
But let’s get to the main point hall we?
Our CHALLENGE that our team has to bring to terms is to create the Brand Book of ZEUS AND ΔΙΟΝΕ company. Of course, many people who have no experience in the marketing world will not know what a Brand Book is. But if you don’t, we have prepared a useful summary.
A Brand Book plays a crucial role in the effective operation of a brand. It serves as a means to clearly and consistently define the various components of your brand. It caters to two primary audiences: internal stakeholders and marketing partners. The use of a Brand Book can yield valuable advantages for businesses.
Brand Books take on various forms and titles, such as Brand Guidelines, Corporate Identity Guidelines, Brand Bible, and more. Nonetheless, these distinct documents fulfill some essential roles for your business.
A Brand book:
- Defines your brand’s position clearly.
- Enhances the depth and resonance of your brand position by aligning it with your business strategy.
- Ensures your entire team consistently communicates the same message.
- Saves budget for your business by maintaining consistent brand representation.
Source: https://paraduxmedia.com/what-is-a-brand-book/
We were extremely happy to be given that specific challenge as we have never yet in our lives created a brand book in general and for such a high-class company specifically. We will essentially cultivate our marketing skills and have a professional workpiece to showcase our future clients.
The journey has begun!
Our team: Joanna Gkouma, Evangelia Lolou, Asimina Mixa, Stavroula Pollatou, Fay Tsokou
