Red Bull Creative Proposal | Netwix

Creative Proposals for Netwix web channel, assigned by Lida Tsene for “Cultural Enterpreneurship” session at Panteion University.

Our university project team had the great opportunity to talk to Mrs. Artemis Lamprinidi, head of Netwix, who gave us the project of coming up with creative proposals, so that four brands (Jack Daniels, Red Bull, Vodafone CU & IKEA) will be natively advertised in either new tailor made shows or in already existing ones.

Brainstorming for Redbull has been a great experience as Redbull is one of the most creativeness-friendly brands, always setting the example regarding the way it handles its presence on the social media era. Our brief stated that we should target through our original web series that would highlight the brand values ,14–24 mostly male (cool, street, healthy, urban, confident, authentic, powerful, adventurous, adrenaline seekers).

Our final proposal is a tailor made show ( exclusively produced for Redbull ), promoting Red Bull’s Art of Motion which takes places every year at the magnificent Santorini island. The Upside Challenge is an original interview series consisted of 3 episodes ( 3 minutes duration each). Art of motion’s atheletes are interviewed in a funny and unsual way. Key factor of the concept is the awkward and inconvenient position the participants are going to be put in. For example, hanging upside down a wall-the camera is shooting upside down as well. Suddenly they open up a Redbull and of course it’s pouring on their faces. Then the real camera shot is revealed and we can see the participants hanging from a wall.

• Interviews are not going to be scripted. They are going to be original (no cuts) and very quick, due to the position that both the presenters and the interviewees will be put in.
• Extensive use of boomerang feature (Instagram)in order to diversify the camera shots as athletes are free running.
• Allusions to the moto “REDBULL gives you wings”, by placing wings on a boy as he is doing free run.

THE CAST:

Interviews are going to be taken by three popular ‘’stars’’ of Netwix such as:

• Anna Maria Velli
• Fanis Lampropoulos
• Jenny Melita

who will be hanging upside down the wall, exactly as the interviewees.

At this point, we would like to thank miss Lida Tsene(Professor at the Department of Communication, Media and Culture, Panteion University), and Artemis Lamprinidi(Head of Ntewix) for the opportunity. It was a truly fascinating experience, brainstorming for such established brands and coming up with our own creative native ad proposals.