“Much of the Kardashians’ appeal lies in the virtual extended sisterhood they have fostered by establishing intimacy with female fans not only through their televisual omnipresence and array of self-fashioning products, but through social media.” (Leppert, 2015)
Black Mirror: Nosedive” (2016), narrates the life of Lacie, who is lost in a world where she believes her value is characterized by how she is rated on her social interactions. In this clip, Lacie is desperately trying to impress Bethany by going through her social media profile and sparking conversation on the information she’s shared, ie. When Lacie asks about Bethany’s cat, Pancakes. Her phone is virtually connected to her eyes, making it possible to explore her social media page to easily converse. The presumably utopian world is comprised of interactions through social media, and by that means, people then rate their interaction with points which affects their position in society, but also their ability to mobilize and have a fortuitous lifestyle.
It was very difficult to find a movie scene in which reflected the circumstance with the Kardashian’s, however this scene illustrates Leppert’s quote demonstrating that media’s pivotal role influences social likability and status (2015). In terms of the Kardashians, Leppert highlights that the Kardashians use the medium of reality TV, along with their successful and large following social media accounts to cultivate authenticity (2015). The Kardashian family have an overt willingness to grant their audience and fans a peek at their daily endeavors as arguably the most popular family of our generation. Their transparency with the world has gained them excessive amounts of fame, and is presumably considered to be the foundation of their careers.
Furthermore, social media has caused Lacie to become a victim of low-self esteem due to the pressure of real life interactions. In this case, Lacie’s world illustrates a world of what Leppert points out regarding social media and the Kardashians’ transparency. Although the Kardashian sisters’ branding of sisterhood, their reality TV series, and their social media mogul status has rendered them great fame and success, if this was the real-life circumstance of everyday living, social media would be transparent enough for others to freely evaluate your life. This is all to say, that in both the Kardashians’ lives and Lacie’s social-media driven world, social media’s ubiquitous presence manufactures imagined relationships and popularity that is essentially surreal. Although this example does not entirely encompass Leppert’s main points about the Kardashians and their sisterhood brand, it is important to note that social media developed and continues to proliferate their successful careers (2015). This is all to say that if social media continues to be play a huge role in popular culture, it will continue to expand to the point where transparency will become the new norm.