Seeing Opportunity in Reputation Risk

Editor’s Note: This article was provided with permission from the National Association of Corporate Directors.

The National Association of Corporate Directors (NACD) has established a Blue Ribbon Commission to explore the role of a board of directors in overseeing its organization’s corporate culture. They will release a white paper in October. The commission is co-chaired by Dr. Helene Gayle (director of the Coca-Cola Co. and the Colgate-Palmolive Co. and CEO of the McKinsey Social Initiative) and Nicholas Donofrio (director of AMD Inc., BNY Mellon, Delphi Automotive PLC, Liberty Mutual Group, the MITRE Corp., and NACD).

Culturati and the NACD have been in conversation and we expect to co-produce a governance track at the next Culturati Summit.

In the spirit of corporate practices at “the edge,” the authors of this article, “Seeing Opportunity in Reputation Risk,” published in the April/May issue of NACD Directorship, discuss how preparation and thoughtfulness can yield opportunities for enhancing reputation rather than hits to brand equity.

While not the deliberate community or political engagement our panel discussed in January, corporate initiatives demonstrating our effectiveness at societal and cultural impact — where we practice “at the edge . . . where your organization’s mission inevitably touches the needs of the society that surrounds it” — aren’t outside reputation opportunities.

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