Changing the Game: Cocktails Empowering Women First Initiatives

Colette Jones
Jun 3, 2018 · 1 min read
Image for post
Image for post

Women empowerment products are taking center stage as the latest feminist movement is helping to spur a booming industry. Tiffany Hall’s ready to drink (RTD) “Empower Cocktails” is looking to do more than just capitalize on the booming trend. Through this pale-pink elixir known as the Empower Cosmopolitan Martini, Hall has partnered with several nonprofits that champion women’s initiatives. She’s also tackling the challenge of perfecting a RTD cocktail as a way to dominate the entire category, “the taste profile is that of a premium spirit,” Hall said. The RTD market is on the rise, a recent report from Mintel predicted sales of RTD spirits based cocktails in the U.S. would increase by 9% in volume by 2021. The Mastercard (MA -0.39%) executive is also looking to support female entrepreneurs through the power of her sweet potato distilled vodka drink. “Empower is committed to helping women, not only providing a product they can enjoy at work but also at home and in their community.” This femme inspired cocktail has been selected for a number of award shows as the drink of choice and is sold in major stores across CT, NJ and NYC.

CBx Vibe:Golden” Jill Scott


Redefining business news for black professionals.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store