Why is it so important to set SMART goals?

S.M.A.R.T. goals have long been a framework for setting goals that are more attainable and realistic.

new realities.
Apr 2 · 2 min read

Why is the way that you set goals so important?

Goals help create a sense of accountability and allow individuals to assess progress they’re making along the way.

Specific goals allow the goal-setter to visualize and plan for exactly what they’ll need to do to accomplish it. Indeed, that’s what the S stands for in SMART goals — specific. After all, if what you’re aiming for wishy washy, what’s the point?

What does SMART goals stand for?

S = Smart

M = Measurable

A = Attainable

R = Relevant

T = Timely

The idea of development through feedback and motivation is one which considers the more human-like idea of improving through iteration after iteration; using ‘baby-steps’ to make your way to achievement.

A core part of this is the ‘A’ element of creating goals that can be achieved because they are attainable. It is surprising how demotivating it is on a very real level, to set goals for yourself (or worse, by others) which you deliberately may never attain — despite what all the motivational YouTube videos might tell you.

There needs to be the impetus which kickstarts the desire to achieve a goal, and part of that desire is the attainability.

Why is it important for employers to set SMART goals?

For employers, SMART goals might be the difference between having documentation to support any promotions — or layoffs.

Why is it important for employees to set SMART goals?

For employees, the advantage of having an evaluation is all about receiving input, feedback, and direction on performance, with the added bonus of being motivated to continue work that is in progress.


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