5 surprising takes on customer-facing analytics at SaaStr Annual 2022

Originally published on the Cumul.io blog.

Last week, the Cumul.io team headed off to SaaStr Annual, the world’s biggest SaaS gathering. With more than 10k attendees, we took the opportunity to get hot takes on an important product topic.

Customer-facing analytics.

We interviewed over 80 SaaS builders and product managers to understand how they are delivering insights and metrics to their customers.

Here are the 5 most interesting facts we observed.

1. Almost every SaaS company exposes metrics and insights to its customers.
2. 25% of SaaS companies offer metrics through data exports.
3. 20% of SaaS companies spend time creating ad-hoc reports for individual customers.
4. 33% built their data visualizations in-house, very few vendors have used embedded analytics tools.
5. The number one challenge for SaaS users is the ability to edit and customize reports inside the SaaS platforms they use.

Data clearly comes to the fore, as most SaaS companies offer some form of analytics in their platform. But there are two massive opportunities that currently go untapped.

1. The user experience from a customer’s point of view
2. The speed & efficiency of building analytics inside a SaaS product

With an engaging, good-looking user experience, digital products can differentiate themselves and truly stick with their customers.

Read the in-depth learnings and take-aways from our interviews on the Cumul.io blog.