Reimagine the Tech Adoption Curve
In the world of technology, there is an often-referenced pattern of the life cycle of adoption. This “technology adoption curve” resembles a normal distribution, usually segmented into five sections. Each section describes a subset of the population, wherein these groups adopt a new product, idea, or technology in order from left to right.
The idea of the adoption curve was initially specified in a report on how farming practices spread through a market. That report, The Diffusion Process, specified five pscyhological profiles of the five groups:
- Innovators: These are the first to adopt new ideas. The report described them as those with “large farms”, “high status”, and high community activity.
- Early Adopters: The second group tended to be “younger” farmers with “more education” and involvement with the local government and community.
- Early Majority: Characterized as “slightly above average” in age, education, and experience, the early majority was the stepping stone into the majority of people in the market. Although not to the same extent as innovators and early adopters, the early majority are “informal leaders”.
- Majority: The next group was older and less social, but nonetheless adopted after the early majority crowd.
- Non-Adopters: Sometimes referred to…