First, a little bit about Daniel and Anna:
Better known as @drcuerda and @anniset on Instagram, Daniel Rueda and Anna Devís are two very imaginative photographers from Spain. They met at the Polytechnic University of Valencia, where they both graduated from architecture school. Today, the young Spanish duo use photography to tell stories, each one embedded in a light, playful snapshot. Their unique style features humor, creativity, precision and an amazing aesthetic inspired by architecture, geometry and minimalism.
CURATED: How did you get started creating the work we see on your Instagram?
DANIEL + ANNA: Everything happened very organically. We enjoyed traveling, photography and design and wanted to share the images we captured. We discovered very soon that we could draw attention to the frame and be more creative by including a human element. Having a person in the frame allows us to have more fun with the building or structure that we are photographing.
C: How has technology inspired you?
D+A: I (Daniel ) really enjoy computers and cameras, while Anna is not that inspired by the technical side of our work. Our photography is very planned out; we need depth of color and pixel-perfect imagery, rather than a high frame per second. That said, it has always been about the image and the story, whether shot on our phones or with our favorite camera.
Social media platforms have changed the game for us. They have allowed us to find an audience beyond our family and friends, which has inspired us to keep working and challenging ourselves because people following our work have seen what came before. We want to continue to delight and inspire them.
C: Are you speaking to a specific community through your work? Any examples that you feel really resonated?
D+A: We do not feel like we are talking to a specific group of people. Our aim is telling beautiful stories through our photography and, in order to do that, we always try to inject humor into every single image. At the end of the day, everyone wants to be happy and smile, so we hope that our work accomplishes that the widest range of people possible! We enjoy creating a universe of our own where people can always find funny, bright, happy pictures.
C: What do you need to do your best work?
D+A: Each other. It might sound cheesy, but it’s true!
C: When do you know a piece of work is finished?
D+A: We feel like the kind of work we do is never entirely finished. You can always tweak images a little bit more, so, for us, a piece of work is only 100% finished when the deadline arrives!
C: How do you challenge yourself to get better at your craft? What does better look like to you?
D+A: Our community is always encouraging us to be better. We also challenge ourselves to create images that we feel push the boundaries of what we’ve done before. Anna and I are our toughest clients, so “better” to us looks like that moment when you can’t change anything even if you wanted to.
C: What’s a project you are most excited about right now?
D+A: Right now we are working on a couple of campaigns that have a real-life component to our images, and that is very exciting! To see our work not only on social media but also on the streets of a city where we can see people’s reactions is something we cannot describe.
C: Who is on the top of your playlist right now?
D+A: Anna is the Yin to my Yang. While I enjoy the most minimalistic side of classical music (Ólafur Arnalds, Max Richter, Jóhann Jóhannsson, etc.), Anna is always ready to sing the latest hits out loud. Some of her favorite artists are Drake, Rihanna and Beyoncé, to name a few.
C: What inspires you?
D+A: We find inspiration in many things, but we find illustration particularly interesting. An illustrator starts with a blank piece of paper, from essentially nothing, and then is able to create almost anything, which is something we find very compelling.
C: Who are your favorite follows right now?
D+A: That’s the toughest question you could ask. I would recommend following any of the Instagram handles on our following list. But, if we had to choose only a few, I would highlight Tiago Silva (@umtiago) and Hugo Suíssas (@suissas), probably the most creative minds out there. Stephen McMennamy (@combophoto) too, whose ability to turn different realities into a single concept will never cease to amaze me. And lastly Jean Jullien (@jeanjullien), an illustrator that does it all perfectly.
On the other hand, Anna would recommend Amanda Jane Jones (@amandajanejones) not only because of her heart-warming photographs of her family but also because of her astonishing graphic design. Dominique Davis (@allthatisshe) is also one of her favorites; her creativity and style are second to none. And last, but not least: Andrew Knapp (@andrewknapp), whose images of his dog Momo are the most thumb-stopping content ever.
C: If you had more time, you’d be doing what?
D+A: If we had more time we would be doing more of exactly what we are doing right now. What we make together started as a hobby, and although it is now our work, it still feels like something we do because we love it.
Watch Daniel and Anna’s interview with Instagram below.