Innovation is tricky.

Doug van Spronsen
versett
Published in
1 min readSep 24, 2014

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Versett was recently named one of Alberta Venture’s “Most Innovative Organizations” for 2014. A big thanks to the folks at Alberta Venture for the award. We are honored to be a part of it. Our peers on this list are nothing short of amazing.

But this recognition is really less about Versett and more of a nod to our ambitious clients who take risks on new concepts and ideas. They are the ones who chose the bolder path and decided to try something different.

Innovation is a tricky thing. It can lead to mistakes, false starts and delays. But it can also lead to insights, fresh ideas and delight. We often challenge our clients to learn with us by making. This year we had partners who helped us mix, play and develop platforms that never would have happened without their insights. Like James at Edmonton Events who greenlighted a crazy idea to hack FitBits. Or the team at the RTA who chose the crazier concept to use Oculus in the wild. The list goes on and on.

A big thanks to all of our clients, peers and friends that helped us reach this milestone. Can’t wait to see what’s next.

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Doug van Spronsen
versett

Founder of @versettinc, a product design and engineering firm in Toronto, Calgary and New York. Move deliberately and fix things.