Who are the greatest speakers of all time?
Names that may come to mind:
Martin Luther King Jr., Howard Schultz, Obama, Steve Jobs etc…
In this blog post I will be discussing how Steve Jobs seemed to effortlessly present/sell his products to the public. I have attached a video of Jobs introducing the iPhone which I will later disect.
The following is a technical list of how Jobs presents.
- Before introducing the topic Jobs greets and acknowledges the audience. He also gives them their purpose, saying “We’re going to make some history today.”
- He starts with the beginning of a story and fully details the statistics in his speech while only having slides with one word and one picture behind him.
- He makes jokes, this equalizes the audience and Jobs.
- He controls the speech through an outline saying “first we will talk about …” in the beginning followed by a closing statement that summarizes and declares the next topic.
- He repeats/restates important information. For example, “an iPod, a phone, and an internet communicator.”
- His slide deck is never overwhelming. 1–3 pictures, simple language, graphs, videos, demonstrations.
7. Lastly, every number he mentions is meaningful, no filler information.
I choose this video because it is something almost everyone can relate to. Especially because most people have an iPhone or Mac. Steve Jobs was also a one of the most noteable speakers in Silicon Valley. I hope to incorporate some of his examples and ideas into my current slide decks.
For example, I have begun to develop my speech during my presentation for the case study mentioned in my previous blog post. I have also incorporated a direct theme slide and verbal transitions between slides. Lastly, I have discarded any non-supporting data and simplified the slide deck language.
Sources:
Zaman, L. [Host]. (2013). Steve Jobs Unveils The Original iPhone — Macworld San Francisco 2007 [YouTube].
Retrieved from https://www.youtube.com/watch?v=e7EfxMOElBE
