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cured.
we bring care full circle.

In his last post, Bill Altorfer previewed our Curations — a portfolio of interactions and corresponding journeys relevant to healthcare. However, those are solely the tip of the iceberg for our next generation platform. …


BOULDER, CO, September 15, 2021 — Cured, a healthcare digital marketing and customer relationship management (CRM) platform, today announced it has closed an oversubscribed $10 million Series A funding round. The round was led by DNA Capital and included participation from new investors CU Healthcare Innovation Fund and UCHealth. Existing…


In healthcare, the adoption of data-driven marketing technology looms as an evergreen discussion topic everywhere from boardrooms, to conferences, to proverbial water coolers. The vast majority of these tools used by healthcare marketers today, many of which involve machine learning and artificial intelligence, are offered as part of broader marketing…


Composed by, Aviva Clayman and Cheney Shreve

This month Cured teams returned to our offices in Indianapolis and Boulder, with Chicago to re-open in August. This return comes with a tremendous amount of excitement — we all want to see each other in person, to get to know the faces and voices of our teammates and customers…


Friday, May 14th, 2021, marked the three-year anniversary of Cured. We founders took a moment to step back and reflect on our journey, what we have learned, and what we hope to accomplish over the next several years of Cured.

What was the greatest challenge you faced?

Andrew, CEO: I think the greatest challenge for me has…


At Cured, we talk a lot about how healthcare organizations can better engage with their patients. We’re interested in how marketing automation and CRM technology can make it possible for such organizations to send highly personalized communications at the right time to the right person via the right channel. …


Three Ways to Drive Real Transformation

There’s a lot of buzz around consumerism in healthcare, often focusing on how patients are now “shopping around” for the best providers and services — consuming health in the way they consume any other product. But healthcare consumerism has a much broader definition and impact. …


This continues our series on how health systems need to understand and mobilize their data.

For decades, health system marketing, business development, and executive leaders have relied heavily on third-party datasets to target potential consumers and market services to them. In recent years, advances in marketing automation technology have further…


I glance up from the bright screen and see large shadows on the houses across the street. I check the time and it’s 5:32 pm. “Is it already that late? I should stop now, but this last thing won’t take much longer.” That last thing does take much longer. I…


What’s the deal with data

In a prior blog post, Andrew Sawyer, MPH, extolled the virtues of building a robust bridge between the CMO and the CIO. As those pylons begin to be poured… a new question arises… what data matters for these new engagement initiatives and how do health systems organize it?

Let’s start…

cured.

we bring care full circle.

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