Sneak Peek: Curations — 70+ Pre-built Patient Journeys to Attract, Engage, and Retain Healthcare Consumers
At Cured, we talk a lot about how healthcare organizations can better engage with their patients. We’re interested in how marketing automation and CRM technology can make it possible for such organizations to send highly personalized communications at the right time to the right person via the right channel. Increasingly, these communications are enhanced with data-driven strategies, which may leverage machine learning or artificial intelligence, giving interactions another tier of personalization and relevance for consumers.
As enterprise marketing automation platforms available in the market have become more sophisticated, they have rarely become more user-friendly, and in fact, none to date have met the unique patient interaction needs of the healthcare market. In our work with many leading healthcare organizations, we have seen that, in fact, it has become even more difficult for many marketers to put this technology into practice for their health systems. It’s almost impossible for health systems to utilize this technology without digital marketing teams composed of certified in-house specialists and/or third-party consultancies maintaining their marketing stacks. So, while Cured firmly believes that it’s imperative that health systems proactively engage with patients and influence their behavior in ways that lead to better patient and health system outcomes, we also understand that, hey, it’s hard. That’s why we’re excited to share this sneak peek of Cured’s latest innovation in healthcare marketing: Curations.
Curations are Cured’s portfolio of 70+ interactions and corresponding journeys, personalized with content that’s relevant to healthcare consumers at specific points in the consumer lifecycle. From care communications and front door inquiry responses, to lifecycle and retention communications and growth and awareness campaigns, Curations tie all of your digital interactions together under one platform.
Many marketers are familiar with pre-built journeys and templates. What makes Curations special is how they’ve been tailored specifically for healthcare organizations. These interconnected, highly personalized journeys are built to be plug-in and play. Curations are powered by standard first-party data schemas used by the vast majority of healthcare organizations and can be personalized to every consumer at every stage of the consumer lifecycle.
Over 80% of Curations are automated, meaning that digital marketing teams can implement, maintain, and optimize campaigns without ongoing, time-consuming development. They can instead spend time tailoring them to the specific needs of their patient populations. And because Curations are built with specific behaviors that they seek to influence, results are measurable and can lead to powerful insights about engagement and post-click behavior.
We’re excited to present this sneak peek at Curations. If you’d like to learn more about how Curations might be able to help your organization, give us a shout — we’d love to partner with healthcare organizations that are ready to take full advantage of marketing automation technology to improve patient experience and outcomes, one Curation at a time.
