Good for all

Yes, the inner cynic that smoulders under the surface of all us branding types can easily raise a knowing eyebrow or two when a brand makes a stand and flexes their influence for the greater good of humanity. But maybe, as we move headlong into the future, we should suppress that cynicism and, as brands and agencies, actively embrace, nurture and encourage the notion that any message for good is a good thing indeed. Well done Diesel for getting the ball rolling.