The Curious Future

Scott Claridge
Curious Futures
Published in
1 min readFeb 27, 2017

Here at Identity Works we’ve been curiously pondering the future. More specifically our future, and that of branding. Unsurprisingly it’s a daunting task. Headache causing stuff. The result of which landed us in a plan we call 2020 — or something like let’s just focus on the next three years. We won’t bore you with the exact details, instead we thought we’d rather keep you involved in our continued curiosity, because it’s staying curious that keeps us thinking, keeps us growing, and will inevitably shape us as creatives for the future. So, what better way to embrace the glorious future than a blog — one we call Curious Futures. It’s here you’ll find us sharing our thoughts and discoveries, blogging like it’s 2004!

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Scott Claridge
Curious Futures

Is a creative director at Identity Works Stockholm where he’s curious about the future.