Multitasking is Making You Less Efficient

And two other “best practices” that are holding you back

Image by Matt Bero from Unsplash

Time management, focus, and productivity are essential skills for a solopreneur. Your time is your most valuable asset when you’re a business of one.

Time management, focus, and productivity are also the most common things solopreneurs struggle with. That means we all get tricked into silver-bullet strategies that (on paper) seem like great ways to get the most out of our time and help us focus on the right things.

Here are three standard “best practices” holding your business back instead of propelling it forward.

Multitasking

Multitasking is not only expected; in some cases, it feels like the only way to get everything done in our limited time.

• If we do not review that document during the Zoom meeting, it won’t be ready for our next call.
• We might miss something vital if we don’t peek at our email while making that presentation.
• If we don’t order our groceries while on that phone call, they won’t be ready to pick up by 5.

Multitasking asks our brains to concentrate on two different things simultaneously. We think we’re effectively concentrating on both things, but in reality, our brains can only focus on…