Overwhelmed By The New Year?
Here is a more sustainable approach to new beginnings
We are nearing the end of January, and the marketing messaging designed to make you feel insecure and inferior is in full swing. Isn’t it weird that every year, in the middle of dead winter, we are expected to turn our lives around and become a better, fitter, more productive version of ourselves? And it happens year after year without missing a beat. The familiar “New Year, New Me” cult is shaming the whole world.
Not even a week after the shortest day of the year — while bears and other sensible animals are hibernating as they should — we are somehow expected to spring out of bed, start a new diet and exercise routine, do Dry January, do Veganuay, do everything.
No shade on challenges, challenges are a great way to feel motivated, and I am doing Dry Jan myself. This essay is to rethink and reevaluate our relationship to wellness culture under the looking glass of well-being.
January is tough; it feels like the Monday of Mondays. Because shame on you for daring to eat food during the holidays; now you need to shred those pounds, develop an eating disorder, and buy all the diet and workout subscriptions.
Not even a week after the shortest day of the year and holiday…
