Curious
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Curious

Why podcasts work, and how they can work better

The Appeal of Podcasting

For listeners and advertisers alike, podcasts are becoming the most important digital audio medium. Here is an overview of why podcasts work in delivering advertising results and where there is room for improvement.

Image by Alexander Lesnitsky from Pixabay

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David Wyld

David Wyld

David Wyld is a Professor of Strategic Management and Consultant. Support his work and become a Medium writer yourself: https://davidwyld.medium.com/membership.