Current Media — Weekly Update #5 🗞🌏
Welcome back! It has another couple weeks of nonstop progress on every aspect of the business, product and protocol. There are lots of major releases still ahead this month — the first release of the Current App on Android…the release of V1 of the protocol (the ability to “get paid to play” while streaming in the app)…and what we’ve all been waiting for, token distribution. With everything that’s coming up, we’re going to switch to a bi-weekly schedule for our weekly updates with announcements in between.
Below, we’ve included the updates over the last couple of weeks and a few new details around token distribution.
Marketing & Growth 🗞😃📈
User Acquisition: Recap & Ongoing Update 👨👩👧👦
To date, since we’ve began our user acquisition campaigns in late May, we’ve added ~400,000 new users to the Current App on iOS. All from non-incentive based traffic. From all of our tests we’ve learned a tremendous amount of what content works best for acquiring new users. We’ll be using this data in every campaign ahead and continue running with things that work best and begin testing test new channels both domestically and internationally.
Once Current App for Android is live at the end of the month, we’ll start running similar strategies for that segment. We’re very excited to expand our offering to an even larger segment and serve more users around the globe.
Apple App Ranking Updates! 🍎
Since we last spoke our rankings have largely gone unchanged as we’ve been running smaller campaigns these last few weeks. However, we did see Current trending in the U.S. App Store this week!
Here’s a recap of our top ranking achievements in the month of May:
Current hit the #1 ranked app overall in the following countries:
- Canada 🇨🇦, United Kingdom 🇬🇧, Australia 🇦🇺, New Zealand 🇳🇿, South Korea 🇰🇷, Hong Kong 🇭🇰, South Africa 🇿🇦
Current hit the # 2 ranked app overall in the following countries:
- Indonesia 🇮🇩
Current hit the # 3 ranked app overall in the following countries:
- Brazil 🇧🇷, India 🇮🇳
Current hit the # 5 ranked app overall in the following countries:
- Mexico 🇲🇽
Current hit the Top #40 ranked app overall in the following countries:
- USA 🇺🇸
As we continue with our campaigns we’ll update everyone with the most recent results.
Token Distribution Portal: Coming Soon 🚀💯
The long wait for token distribution is almost at an end. We hope everyone’s getting excited to receive their Tokens! We’re still on schedule for distribution by the end of the month. There will be an announcement made on, or before June 30, to notify everyone that distribution is ready to take place, and we’ll begin sending invitations to participants.
- Everyone that participated in the Private Sale will be reached out to individually with instructions on how to register for the distribution portal.
- Everyone that participated in any one of our referral, airdrop or bounty campaigns will first be notified with instructions to our KYC (Know Your Customer) portal. Only after you’ve been approved will you be provided access to register for the distribution portal.
Once your registration to the distribution portal has been accepted by Current, Tokens will be transferred to your ERC20 compliant wallet address provided during registration.
Further details will be included in the invitation email.
Remember, if you participated in any of the bounty, referral or airdrop campaigns but did not meet the basic criteria or were discovered trying to game the system with bots and fake email addresses, you may not be included in the final list for token distribution.
Current App for Android: Coming Soon! 👾
We’re still on track for our scheduled release by the end of the month, the Android version of the Current App will soon be available on the Google Play Store! We couldn’t be more excited for this much anticipated release, and for a large part of our community to see what the Current App is like in the palm of their hands. Soon, everyone will be able to ‘Get Paid To Play.’ An official release date will be announced ahead of time, and we’ll also be announcing an opportunity for Android users to sign up, invite friends and have the chance to earn Tokens. Much like we did for our Apple iOS users. More details around this in the Community section below.
Current Protocol V1: Final Testing 📱
In our 2nd Weekly update, we announced that we were starting to run simulations on the protocol using real world data to test a variety of factors — scale being one of them. After a few updates, it was running flawlessly and allowed us to begin testing in house on the test network. We’re happy to announce today that both the V1 of the protocol and the integrated wallet in the app are almost ready for production, and will be released by the end of the month.
Wallet Waitlist: Broke 100K+ Signups in Under 2 Weeks!💰
As many of you have already seen this week, we have officially crossed a huge milestone with over 100K signups to the wallet waitlist inside the Current iOS app. The $5 you will get for signing up will only be redeemable for premium memberships to services integrated into Current. Hello, Spotify Premium 🤤!
The plan now is to begin releasing the wallet feature to everyone that signed up in batches and overtime, once it has proven completely stable, make it available to everyone on the platform.
Android Referral Tokens: Coming Soon 👾
In preparation for our the new Android version of the Current App — due for release at the end of the month, we wanted to provide the same opportunity we gave our Apple iOS users for a chance to earn Tokens by signing up and inviting their friends. Stay tuned, we’ll announce when this goes live via Telegram and our social channels.
Possible Reward Structure:
- Level 1 Reward — Refer 5 Friends = 20 CRNC
- Level 2 Reward — Refer 10 Friends = 50 CRNC
- Level 3 Reward — Refer 20 Friends = 100 CRNC
- Level 4 Reward — Refer 60 Friends = 300 CRNC
- Level 5 Reward — Refer 80 Friends = 400 CRNC
Upcoming Telegram AMA Announcement! 🆕 📢
There were some great questions asked in our AMA a few weeks ago! We’ll soon be announcing another AMA for sometime next week or two. Also, we’ll shoot for a time earlier than we did it last time to give a chance for more people to join us.
Sticker & Token Logo Contest: Update!🎯💰
Our Sticker and Token Logo contest have been running for a little over a week now. Another week to go! Remember, the entries that are obvious combinations of clip art or using copyrighted material will not be considered. Instead, get creative! With a week left in the contest, lets see your best stickers and GIFs! We’ll be creating a Current specific sticker pack at the end of the contest to showcase the best work!
Some of our favorites that we’ve seen thus far are below.
Disclaimer: these are in no particular order; have not been checked for any copyright infringement and should not be considered final results.
Where We’ll Be Next & Event Recap🎉 📅
Vidcon: Anaheim, California — June 20–23, 2018
Vidcon is a conference around content creators, influencers and the surrounding industry beyond content creation, that includes production, networks, channels, advertising, talent management, software development, branding, sponsorship, venture investment, and beyond.
Future Music Forum: Barcelona, Spain — September 12–14 , 2018
At the intersection of Blockchain and Music Tech? …and love Barcelona? This one is for you. The real bonus is going to see our CEO, Dan Novaes speak about this intersection and how Current is striving to be a major player in the industry’s evolution.
The conference, in their words,
“…is an annual international music conference based in Barcelona that gathers the leading minds in the world of music to exchange views on how music is being shared in today’s digital age and discuss new developments taking place in music technology.
Our aim to provide a professional yet relaxed platform to explore, engage and discuss these topics with over 300 selected groups of music futurists, label owners, managers, music and mobile technology entrepreneurs and digital music consumption analysts.”
Baby Bathwater Institute: Croatia — June 6–10, 2018 (last week)
Dan attended the famed Baby Bathwater Institute’s first ever international event at a Private Island in Croatia. This invite only week in paradise drew the best and brightest entrepreneurs from around the world to discuss everything from cryptocurrency and blockchain, to marketing, operations, company culture, and everything in between.
Spring Awakening Music Festival: Chicago, Illinois — June 8, 2018 (last weekend)
Last Friday, our Head of Curation, and resident DJ (aka Zooey Glass) performed in front hundreds of people at Spring Awakening; Chicago’s largest EDM festival. If you missed out, check out some of his tunes in the link above.
He had this to say about the whole experience:
“My first festival experience was sheer bliss. To hear my tracks that loud and be accompanied by that level of production was a dream come true. It was really gratifying to provide a more underground perspective at a festival so geared towards a more mainstream sound and see that my music was resonating with people”
We’re always looking for great events to attend. If you’re an event organizer or think we should have a presence at a particular event, please reach out to Seamus Doheny at firstname.lastname@example.org.
Current’s Curated Content 📚 🎥 🎶
What We Are Reading, Watching, and Listening To This Week?
Article: Newsflash: SEC Director Says Ether Is Not a Security by Josiah Wilmoth
Article: Cryptocurrency Community Needs to Get Security Sorted by By Tim Culpan
Article: Casper: What Will the Upgrade Bring to the Ethereum’s Network? by Julia Magas
Video: Very hot topic this week: the repeal of net-neutrality. What does this mean? The end of the internet as we know it? You decide.
Current Video Pick of the Week: Hunnybee by Unknown Mortal Orchestra
This week’s video comes to you from Unknown Mortal Orchestra, a band who has been dipping in and out of the spotlight for some time now. Hunnybee is a funky, smooth, and heartwarming single from UMO’s newest album “Food & Sex”. The band pairs this track with a simple, yet impactful animation that evokes nostalgia and summer lovin’. Check out the video for the track… but be prepared for dancing with some soft tears running down your cheeks and a smile on your face.
Current Song Pick of the Week: Heart by Omar Apollo
This week’s track comes to you from Omar Apollo, a young Chicano singer who has taken the internet by storm. While Apollo has not received the same viral recognition as artist like Cuco or Clairo, he shows immense talent and vision. Apollo effortlessly drops silky vocals on his track “Heart” a track that sounds like the old Drake jammed with Rhye. Apollo just released his ep “Stereo”, on which he serenades us with more acoustic riffs and angelic vocals.
Current Artist Spotlight: Boy Pablo
Boy Pablo is a teenage band from Norway that has been making a name for themselves over the internet this past year. Fusing surf rock melodies with their own youthful twist, Boy Pablo creates a sound that is completely unique. Sonically, Boy Pablo embodies their environment, creating music that evokes imagery of coldly beautiful Norwegian nature. Check out Boy Pablo and try not to remember your first heartbreak!
A Note From Dan 👨🏻
The team has been executing extremely well and each passing week we are bringing on amazing new people to join us. A lot of progress has been made over the past few months that we are starting to see pay off. Lots of big announcements soon to come. Really exciting times ahead… Don’t worry we are just getting started :)
See you all next week! ✌️
Dan Novaes — CEO, Current Media