The Rise of Marketing Automation (Infographic)

by Andre Ramsey | May 19, 2015

Marketing automation is projected to reach $1.65 billion this year according to Marketing Automation Insider infographic. Perhaps the most telling result of this infographic is the acquisitions that have taken place within the last five years of upwards $5.5 Billion. Now that is simply amazing. So what’s all the buzz about and why are so many companies turning to marketing automation? Check out these key takeaways from the infographic below.

KEY TAKEAWAYS FROM THE INFOGRAPHIC INCLUDE

142,000 Businesses are using Marketing Automation Software
451% Increase in Qualified Leads
14.5% Increase in Sales Productivity
12.2% Reduction in Marketing Overhead
$5.5 Billion in acquisitions in the last five years

Those are impressive numbers by anyone’s standard. However, before you get all excited and rush to sit for a demo, here are a few places I would suggest as a starting point.

G2Crowd compare best marketing automation software and read reviews from real users.
MarketingProfs a must read: “A Step-By-Step Guide to Marketing Automation Success”. Super high quality guide that asks the right questions and navigates the reasons why companies fail when turning to Marketing Automation.