What Millennials Can Teach You About Social Media
Here’s a startling fact, did you know “5 in 6 requests made by consumers on social media go unanswered by brands, even though they require a response”, (Sprout Social). So what and who cares you may be thinking. Social media is a tool for broadcasting your brand message and should not be used as a customer service tool, right? Well, borrowing one of my favorite quotes from the movie “Glengarry Glen Ross”, I have good news and bad news for you. The good news is you’re fired. The bad news is, you will have a lot of making up to do to regain a Millennials trust in your brand if you choose to ignore them on social media. (Edelman Trust Barometer)
Gone are the days of “set and forget”
Times have changed, no longer are we afforded the luxury of organizing tweets in (HootSuite, TweetDeck or Buffer) and forgetting about them. Why? Because there is a revolution happening right underneath your nose, where the expectations of customers are shifting. And this revolution is being led by the Millennial Generation, where 8 in 10 are expecting brands to engage with them. (Edelman) Here are a few important facts you need to know about your Millennial customer.
Facts about Millennials
Who are they?
Born between 1980–1995 the oldest are 35 the youngest 20.
Millennials will outpace Baby Boomer earnings by 2018 ($2.5 trillion spending power).
Millennials will make up more than 75% of the workforce by 2025.
They are the largest generation alive today 1.8 billion globally out of 7 billion world population.
Ignore Millennials = You’re Fired
As stated above, 8 in 10 Millennials expect brands to engage with them.
7 in 10 think it’s their responsibility to share feedback with companies after a good or bad experience.
Millennials think they influence the purchase decision of peers and those in other generations.
63% of Millennials typically shop with friends, family or significant others and won’t make a purchase of which their friends disapprove. Edelman 8095 Report.
For your business to matter to Millennials, being “average is no longer enough. A whole new level of engagement, authenticity and purpose is necessary. (Edelman)
If you’d like to learn more about customer engagement, be sure to connect with me!
Are you a Millennial? Does any of these stats resonate with you? If so, I’d love to hear from you. Please leave comments below.