How Many Hours are you spending in unnecessary customer interaction?
How many hours are you spending in unnecessary customer interaction per week?
If you are in accounting industry, where you are for example in charge of providing a bookkeeping service which requires a monthly adjustment and entries, Have you ever asked how many hours you are spending unnecessarily in reaching out to customers or answering calls just to get the right information/document or answering to some basic guidance questions?
On average, an account manager spends 5 hours weekly in unnecessary interaction with customers, which means if you are billing $100/hour it will sum up to $2000 wasted every month.
It is $2000 wasted money monthly for each partner because of an unmanaged or ad-hoc system of customer interaction.
The damage is not limited to the number of wasted hours, it goes beyond that:
- To cause some level of disruption that comes as residual effects of those unnecessary, repetitive and redundant questions and requests.
- To cause some level of frustration in the customer side to deal with this channel of dependency and lack of empowerment to get what you need, when you need it.
This is an invitation to think about one area of what you need in your customer interaction system in terms of streamline requirement to draw a picture of the desired outcomes, how you want it to be implemented so it doesn’t disturb other areas of your processes and operational model in fulfilling your value proposition, and last but not least how you want it to be interfacing with your customers so their satisfaction raise up and get more empowered and engaged in their interaction with your business.
Please drop your comments below.
