7 Steps to a Flawless Loyalty Program

Jess Mizerak
Customer Loyalty in Ecommerce
2 min readAug 2, 2016

How can you design a loyalty program that your customers will love? What are the crucial steps that you can’t skip out on when building up to a successful launch?

Well, after helping our customers build their loyalty programs, we’ve found the next 7 important steps to create a flawless loyalty program and put them into an infographic! Plus, the infographic also explains how a loyalty program can help to increase your ecommerce store’s profit.

You’ll also pick up some interesting knowledge, such as the fact that 93% of brands use “points” as their loyalty program currency… or how your average margins can influence the loyalty discount and the price of your points.

Ready, set, learn!

Conclusion

See? Building a rockin’ loyalty program isn’t rocket science.

You just need to come up with an alluring program name and a currency that sounds fun to your customers, then offer touchpoints for deeper customer engagement, like experiential rewards, for example.

Of course some other serious business planning is involved, too, like goal and budget planning, and customer segmentation. If you’d like an in-depth look at these aspects, download our Easy 10-Step Guide to Creating Your First Loyalty Program ebook.

And if you’re ready to head down the loyalty program-building path, we’d be happy to guide you through the process. Sign up for a VIP Demo now!

Originally published at antavo.com on August 2, 2016.

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