How to define and deliver success to your customers

Laryssa D'Alama
Sep 14, 2017 · 6 min read
  • Startups
  • SMB
  • “Medium” (companies with more than 200 employees but low digital maturity)
  • “Top” (big companies with good digital maturity)
  • 100h of interviews with approximately 80 customers
  • Sell to leads
  • Become a reference on internet
  • Optimize conversions of the Marketing Funnel
  • Increase the team’s productivity
  • Reduce Client Acquisition Cost (CAC)
  • Measure and show results (especially agencies)
  • Learn marketing with experts
  • Customer loyalty
  • Reconstruction of the onboarding projects: Knowing better what new customers want using our solution, it was time to redesign what to deliver as First Value during the Onboarding stage. Let’s look deeper at the onboarding process now.
  • Guarantee they know how to use the product and hence reduce churn requests
  • Increase satisfaction and product adoption
  • Produce content to support them (videos, articles, infographics etc)
  • Prepare your CSM team on how to guide customers properly
  • Predict churn if they are not achieving results at each milestone

Customer Success Stories

My experiences about Implementation Services/Customer Success

Laryssa D'Alama

Written by

Client Services Director @resdigitais #CustomerSuccess #CustomerOnboarding

Customer Success Stories

My experiences about Implementation Services/Customer Success