And then, there was a book…
See why Frans van Houten, CEO of Royal Philips, endorses this book…
In April of last year (2016), I left Atmel Corp. I wandered around the house a bit for a little over a week and then decided that being ‘semi-retired’ wasn’t my thing. I reached out to a few close friends and asked them (in an e-mail subject line) whether ‘We should write a book, maybe?’
My friends responded and told me that they still had jobs and that, contrary to me, they were still filling their days with meaningful work…And, yeah, I have very sensitive friends… So, a few of my friends decided to not pursue this project (I guess they understood how much work it would be BEFOREHAND). A few other, more delusional ones, decided to join on the journey of writing, editing, brainstorming, interviewing, coordinating, and much more…
Mark Geljon, Jeroen Grit, and Robert Slagter were my co-authors, and I can tell you I would have never been able to write this blog post if it wasn’t for them. They are awesome! We embarked on the journey, funded the project, scoped it (and re-did that 100 times!). We met face to face in San Jose, California and in Utrecht, the Netherlands, and gradually, we developed a real book. It became a much larger project than we had anticipated (we essentially went from: “we can just throw a bunch a blog posts together and then we have a book” to: “If we do this, we have to get it absolutely right!”). We invested many weekends, numerous evenings and nights and slowly but surely, the book got its form and shape. Now, we are happy to let you know that it is here, today. It is on Amazon, Createspace (and a few more places) and we are very proud of it!
We wrote this book with the deep desire to bring our philosophy of marketing for impact to the world. Over the years, we worked with very demanding and incredibly smart CEOs, senior executives, the world’s largest private equity firms, smart educators, and Boards. These people have a few things in common: they dont like bullsh*t; they love results in the form of more customers, increased revenue and increased corporate reputation and they love it even more if all of that can be delivered in a cost-effective manner. The approach described in this book is just that. The fact that the book is endorsed by all of the above mentioned people is very humbling to us.
As a matter of fact, Rick Clemmer, President & CEO, NXP, Frans van Houten, CEO at Royal Philips NV, Johannes P. Huth, Member of KKR and Head of KKR’s operations in EMEA, Steven Laub, Former President and CEO, Atmel Corporation, Mike Noonen, founder of Silicon Catalyst, former EVP sales & marketing at NXP, and Baba Shiv, Professor of Marketing, Stanford University all enthusiastically and positively responded when we asked for an endorsement of our work and book. I personally think you should buy the book to see what they wrote. We think it is awesome and we are forever grateful for their kind words and their guidance.
I am personally very touched by the fact that my mentor and friend, Frans van Houten, CEO at Royal Philips, took the time to write the preface; it means the world to me.
So, are you a CEO working with a head of marketing? A private equity firm trying to make sense of a marketing department? Have you also asked yourself what the hell marketing people are doing and if they really contribute? Do you believe they are a cost center and you want them to be a profit center? In that case, you have to read this book. Marketing, if done correctly, is a profit center with lots of ROI, including revenue.
Are you a marketer? Are you struggling to explain to your management why you matter? Do you feel unheard? Do you feel treated like the head of corporate entertainment? Do you feel you continuously have to defend your investments and budget allocation? Do you continuously get hit by budget cuts because you can’t show revenue for your investments? Please read this book. It will help you do marketing that matters, marketing that moves the needle. No bullsh*t! Simple, practical cases, easy-to-use models and guidelines, and anecdotes about how we put these to use.
Please get your copy today and tweet us a picture of yourself and the book on our new Twitter page. You’ll see many more activities from us in the coming months with dedicated events, posts, blogs, interviews, and much, much more we can’t talk about today….Please join us on the journey to cut the bullsh*t in marketing and deliver ROI and revenue!
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And then, there was a book…
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