Create a Human-Centered Business in 2020
(originally published on the CX by Design Ideas blog.)
There is a food store in the U.S. that is so popular the checkout lines often wrap around the store, spilling onto the street. The company doesn’t do much marketing, nor do they allow third-party delivery services in their stores. Their biggest marketing expense is the sampling station inside the store. And yet, people are begging for one to open in their neighborhoods. Any ideas?
If you guessed Trader Joe’s, we can be friends.
With $13 Billion in sales revenue and close to 500 stores nationwide, Trader Joe’s could have easily become just another supermarket. It gives you food, what more can it provide?
So much more. The company built meaningful, human-centered connection into their brand ethos. Trader Joe’s recognizes that meaningful connection with their customers and employees is the secret sauce that will move product off the shelves.
So what is a meaningful, human-centered connection, why does it matter, and how the heck do you create a human-centered business in 2020?
