What Is User-Generated Content?
User- generated content consists of those photographs people post on social media where they use, interact, and enjoy a product. However, the brand has just gained a valuable marketing resource, If it’s about yours. However, can you truly put your finger on the main benefits of user-generated content?
Some specialists claim that UGC is an upgraded interpretation of studio photography. The reason? These are 2-in-1 means. UGC is both a product image and a product review. Why differently would users participate with the world their experience with a product if not because they’re happy with it?
1. UGC Simplifies Purchasing Opinions at First Glance
Do you know any marketing crew that has ever admitted a tiny weakness of their product? I thought so.
There are multiple questions that discourage consumers from shopping online. They can never be 100% certain of apparel colors, sizing, appliances working for a very specific purpose, and other details that matter to them.
Studio photography can tamper with colors as the settings are customized with edge sharpness in mind. It does n’t emphasize the size either by using other objects for scale, the product being the only visible support. By the end of this process, publishers neglect a ton of decision- making details.
2. UGC Raises Credibility Situations
One of the most important benefits of user-generated content is trust. People find it easy to relate to others resembling them. Likewise, shoppers resonate not with a brand, but with a satisfied client. That’s exactly the aim they want to reach too, finding a product that makes them happy.
UGC transmits different vibes regarding a product. The item is no longer alone. rather, its central position is taken by those problems they solve.
3. Millennials As the Target Audience
UGC also communicates effectively with the most active group of shoppers, Millennials. Just for them, Television advertisements changed their tone. Vibrant, smart scripts replace the old conclusive ones. Unlike traditional advertisements, products are present only through suggestions or short apparitions.
However, these advertisements are basically great at brand awareness. See in the Rema 1000 commercial above how product suggestion energizes the entire scenario? In their effort to highlight the traditional door locking system over an AI one, advertisers did n’t expose any competitive advantage over similar products.
4. UGC Is Better at Converting Leads Than Professional Imagery
Consumers have different reasons why they feel compelled to try out a product when seeing it on social media. Nobody can read their brains. Still, figures are extremely clear of the impact UGC has on them.
More precisely, UGC is 85% better at accelerating conversion rates than any studio content. In other words, clients who ’ve seen UGC at some point are 85% more likely to shop the product from online stores than those who ’ve encountered engraved content.
5. Best of UGC on a Budget
However, it might end up on their social wall, If your product makes a client happy enough. As long as brands are encouraging user-generated content, UGC can turn into a source of curated content.
To this purpose, brands are recommended to generate perfect conditions for effortlessly trackable pictures. Choose an imprinted hashtag never used before. Launch a campaign with a distinctive CTA that asks for product photos in exchange for a chance to win a prize. Host a product launch event full of instagrammable nooks with memorable backgrounds.
Conclusion
This wraps up our 7 benefits of user-generated content! Use these perceptions to start working on your first wave of UGC. The consequential-improved conversion rates alone are a good enough reason to give this a shot, while the others are only adding to the advantages of having a long- term marketing strategy based on UGC.
