YouTube marketing
YouTube has always been a source of amusing content, but it’s also staking its claim as an essential tool for marketers. In fact, more than half of all marketers use YouTube as part of their marketing strategy.
You may be supposing -That’s great, but my audience isn’t on YouTube. Well, think again.
One- quarter of internet clients spend 10 hours or more watching videos, and YouTube has more than two billion active users worldwide. The platform is so extended that it can be accessed in 76 different languages.
Not only is your audience on YouTube, but as the internet’s second largest search engine, YouTube can help enhance your SEO and overall brand presence. YouTube allows marketers to present unique content that is easy for spectators to consume and share.
YouTube marketing can be an intimidating tool for brands. It combines a strategic principle — SEO — with one of the most resource- explosive forms of media — video. That’s why we ’ve created this complete guide for YouTube pros and beginners alike.
YouTube Brand Guidelines
Channel name Your channel name is associated with every single video you publish. Make sure it’s correct and compatible with your other social media sites and overall branding.
Channel icon Google recommends uploading an 800 x 800 px square or round picture. Your channel icon is like a Facebook profile picture. This image will be used across all of your Google parcels
including Gmail. Consider using a company logo or, if you’re a public figure, a professional headshot.
Brand Illustrations Upload a 2560 x 1440 px image that will scale well across a desktop, tablet, mobile, and Television.
Channel description Your description should give further information on your company and explain what type of video content you plan on sharing. Search engines look at your description when determining how to grade your profile, so incorporate applicable keywords in your overview.
Channel trailer Your trailer should be short and special ( around 30 to 60 seconds). Focus on showing guests what your channel is about and what they can anticipate to see in your videos. Your trailer wo n’t be interrupted by advertisements, which will keep the user concentrated on why they should watch further videos from your brand. At the end, do not forget to encourage them to subscribe.
Channel URL Your channel may be eligible for a custom URL if you have over 100 subscribers, a channel icon, channel art, and is another than 30 days old. Learn additional about custom YouTube URLs
Channel links Link to all other social media accounts and applicable websites from the “ About” section of your channel. Make it easy for subscribers to connect with you.
YouTube Marketing Strategy you must follow!!!
Tips for Your YouTube Channel and Videos
Above, we touched on some factors to make a high- position marketing strategy for your YouTube videos. In this section, we ’re going to talk over some tips for how to smart promote your YouTube content.
1.Keep your channel branding compatible with your other social media accounts.
2.Optimize your title and description for SEO and searcher intent.
3.Feature real people or animated faces in your vids, not just words or B-roll.
4.Choose a video thumbnail that directly represents your video content.
5.Include calls-to- action (CTAs) in every video.
6.Make it easy for others to share your videos.
7. Make playlists that feature your videos and others.
8.Produce videos on a regular basis
These tips will definitely help you get on the aisle and grow your channel in a targeted way.
