GSM connectivity SIM & considerations

We are all used to cellular connectivity provided by local carriers via plastic SIM cards they give us. Did you know that the technology where a plastic SIM can be eliminated exists since GSM network was invented? First of all we have to realize that the core functionality of SIM cards is to identify your mobile phone in carrier’s network. That’s all. Unfortunately, as long as the hardware is so separated from GSM connectivity service some extra effort, like plastic SIM card placement, is necessary.

Apple revolutionized music distribution industry combining hardware, software and music publishers into one product — an iPhone. But they haven’t managed to eliminate the need for a plastic SIM.

Amazon proved it is doable while releasing Kindle 3G. Did you try that one? There is no plastic SIM card, although its built-in 3G module has a capability to identify the unit into cellular network so you can download new books anywhere in the world. The point is that Amazon also created something even more important — the Whispernet.

Whispernet is nothing more than a stack of agreements with 3G carriers across the world. Thanks to those agreements, Kindle can work almost anywhere in the world. You don’t have to sign a contract with local carrier, right? It’s because Amazon already did that. You pay for data transfer when you buy books or the reader itself. Connectivity works seamlessly in the background without user’s contribution or effort. This is the future. For more deailed info about Amazon’s Whispernet go here

Although Kindle’s case is pretty obvious and seems easy to implement, the truth is pretty sad. We were told that we have to care for connectivity on our own, and we believed that. Amazon has proven that connectivity can work way easier. I am waiting for Apple to achieve the same sooner or later. Cloud Your Car has it already in place!

At Cloud Your Car we believe that you, the user, shouldn’t ever worry of product stability and robustness. You shouldn’t be forced to sign any contract or to understand how internals work in order to start using the product. We believe in a zero-configuration approach.

We strongly believe that in most business cases the ease of deployment and use is crucial.

That’s why we decided to take advantage of best practices from Apple, which is the high quality hardware with easy to use software resulting in insanely great product. We also took best practices from Amazon, which are seamless 3G connectivity, no contracts and ease of simplicity of buying. We all love the Amazon’s 1-Click Ordering, don’t we?

Anyway, every Cloud Your Car unit has to transfer significant amount of data via GSM carriers. In case of US, it uses both AT&T and T-Mobile networks. In Europe it is a wide range of over 50 carriers. In other countries like South Africa, Brazil or India, we have already contracted leading network operators. In order to keep it running, we are forced to charge users monthly for every Cloud Your Car unit in use. We are still working on our pricing strategy, but we expect to keep in range of flat $10-$15 worldwide. It’s a pay-per-use model. You can stop paying anytime with no obligations or commitments.

This product was designed for you.

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