KickCity
Review
Idea (8/10)
KickCity offers a social-viral advertising model. Each user can promote the customer’s content and earn rewards in tokens. All actions are recorded in a smart contract. This is a kind of bounty for business.
It Works Like This:
Each event has a marketing pool where vendors can allocate KCY tokens for reward-based marketing. Once the campaign is launched, any user can click on the event and smart contract generates a unique link for the user. The User can then share this link with his friends on social media and get rewarded when there is a conversion (ticket sales or registration). Smart contracts track all transactions and automatically distribute reward transparently.
Product (9/10)
KickCity Event Platform
KickCity — built a community-based social event platform for event organizers and attendees. For the past year, ‘KickCity, Inc.’ has focused on building communities around events, providing event organizers with tools to create, promote and monetize their events. Every user has a profile and one can invite friends to events and enjoy personalized content.
Artificial Intelligence
KickCity adopted artificial intelligence (AI) algorithm to show personalized content for users. We have achieved 92% accuracy on a recommendation by building a social graph of users on our platform and their activities on other social networks.
Monetization (0/10)
The description of monetization in the project is absent.
Market (5/10)
The event industry is one of the oldest industries with historical growth consistency. The US Bureau of Labor Statistics predicts that the event industry will grow by 44% from 2010 to 2020, exceeding most growth predictions for other industries. Each day, thousands of events happen across the globe. These events happen for various reasons. Interestingly, 79% of US marketers generate sales using event marketing.
Team (7/10)
CEO Gideon Nweze
CoF Brylan Chinonso
CMO Artem Shatilov
10 members in the team.
Goals (9/10)
Hard cap — 12,500,000 USD
The situation of deficiency of tokens on ICO is possible, it can lead to
increase in the price of the token. HardCap might change.
Token function (8/10)
Benefits of Smart Tokens:
• Continuous Liquidity — since purchasing and liquidating is done through the smart contract, smart tokens are always liquid, irrespective of their trading volume;
• No Extra Fees — the only mandatory fees applied by a smart token are the Blockchain platform fees (gas) which are relatively low;
• No Spread — since the price calculation is done algorithmically by the smart token, the same price applies to purchasing and liquidating the smart tokens;
• Lower Volatility.
Token model (7/10)
Ticker: KCY (ERC20)
ICO Price: 0.10 USD
ICO start: 1.03.2018–31.03.2018
Token issueance : 250 000 000 KCY
Sale Issuance: 160 000 000 KCY (64%)
Bonus: 15% — day 1, 10% — day 2–10, 5% — day 11–20
KYC and restrictions (7/10)
KYC — yes
Restrictions — USA
Token sale policy — no
KickCity Foundation Ltd — Malta, Helsinki, Delaware, Houston, St. Petersburg
Risks (5/10)
The main risk of the project is the lack of a monetization plan for the service. In general, it is not clear how the service will make a profit. In addition, the road map is spelled out only for 1 year, as the project will develop further is not clear.
Rating Score (65/100)
