Why Should You Pay Attention to Content Marketing?
Marketing lives and breathe content.
Juggling campaigns from one project to another, crunching data, going beyond our creative limits and coming up with fresh ideas — a normal day-to-day challenging yet fun experience among Marketers.
One basic fundamental of marketing plan is Content Marketing. In a recent study of kapost.com, 82% of B2C marketers and 95% of B2B enterprise marketers use this marketing component.
On the other hand, 78% of CMOs believe that custom content is the future of the marketing industry. Only 12% of companies ignore content in their marketing efforts. Despite the fact that content is proven to be valuable, only 32% of marketers believe they’re executing an effective strategy.
Smart marketers see traditional marketing as becoming less and less effective, and that there has to be a better way.
Through Content Marketing, marketers impose a strategic approach that is focused on creating and distributing valuable and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer actions linked to achieving ROI.
Companies send information all the time — but mostly not highly relevant or valuable (or should I say spam?). This makes content marketing so intriguing in today’s landscape of thousands of marketing messages daily.
Marketing Lives & Breathes Content
Whatever marketing tactics you use, Content Marketing should be a part of your process, not separately. Quality content is part of all forms of marketing:
- SEO: Search engines reward businesses that publish consistent, quality content.
- PPC: You need a valuable content to achieve at least 0.02% CTR.
- Social Media: Content marketing comes before your social media strategy.
- PR: Successful PR strategies address issues readers care about, not about the business.
- Inbound Marketing: Content is key to driving inbound traffic and leads.
- Content Strategy: Content strategy is part of most content marketing strategies.
Regardless of how vast your tactics are, it is crucial to measure and evaluate your efforts. Focus on analyzing four major components: content message, content format, distribution channel and promotional efforts. By understanding how you’re performing in each of these areas, you’ll be able to better allocate your budget and retarget your efforts for maximum return. As time flies by, recognize the shifts taking place and adapt to your result-generating efforts and be ready to evolve with it.
Finally, here’s the keynote video of Gary Vaynerchuk sharing his insights and expertise about Being a Content Marketing Animal.
Value-Driven Content makes a person stop, read, think and behave differently amidst a very noisy crowd.
So, should you pay attention to Content Marketing? The decision is yours.
For enquiries or advice on your Digital Marketing needs, shoot an email to freddie.lacorte@gmail.com or let’s stay connected on LinkedIn.
