Startup Lingo: A Glossary of 65 Business Terms You Need To Succeed

Sound like a startup billionaire at parties

David Lowe ⭐️
Apr 23, 2018 · 16 min read
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Photo: Fortune

Accelerator

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Photo: Austin Distel

Accredited Investor

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Photo: OSPAN ALI

Advertorials / Advertainment

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Photo: freestocks.org

Acquisition

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Photo: Cytonn Photography

Bootstrapping

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Photo by Oziel Gómez on Unsplash

B2B

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Photo: Headway

B2C

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Photo: Clay Banks

Bubble

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Photo: Markus Spiske

Burn Rate

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Photo: Gift Habeshaw

Cash Flow Positive

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Photo: NeONBRAND

Churn Rate

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Photo: Clem Onojeghuo

Cliff

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Photo: Jamie Fenn

Copyright

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Photo: Andres Umana

Cottage Business / Cottage Industry

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Photo: Bertrand Bouchez

Crowdfunding

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Photo: Nicholas Green

Crowdsourcing

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Photo: William White

Deck (aka Pitch Deck)

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Photo: Teemu Paananen

Demographic

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Photo: Jason Coudriet

Digital Nomad

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Photo: Andrew Teoh

Disruptive Technology

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Photo: Ales Nesetril

Early Adopters

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Photo: Ed Pylypenko

Ecosystem

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Photo: Sharon Pittaway

Equity Crowdfunding

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Photo: Artem Beliaikin

Evangelist

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Photo: DDP

Exit Strategy

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Photo: Dustin Tramel

FMA (First Mover Advantage)

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Photo: Jonathan Chng

Freemium

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Photo: Carlos Muza

Gamify

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Photo: Kelly Sikkema

Growth Hacking

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Photo: Daniel Hjalmarsson

Hacking

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Photo: Jefferson Santos

Hockey Stick

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Photo: gerhard crous

IP (Intellectual Property)

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Photo: Robina Weermeijer

Iterate

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Photo: Alex Kondratiev

Laggards

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Photo: Mika

Launch

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Photo: Tim Mossholder

Lean Startup

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Photo: Jesus Kiteque

Leverage

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Photo: Kelli McClintock

Loss Leader Pricing

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Photo: Claudio Schwarz

Low Hanging Fruit

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Photo: Macu ic

LTV / CAC Ratio (Lifetime Value / Cost to Acquire Customer)

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Photo: rupixen

Market Penetration

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Photo: Karine Germain

Merger

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Photo: Ricardo Gomez Angel

Monetize

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Photo: Sharon McCutcheon

MVP (Minimum Viable Product)

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Photo: Andrew Neel

OPM (Other People’s Money)

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Photo: Christian Dubovan

Pivot

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Photo: x )

PR (Public Relations)

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Photo: Sam McGhee

Ramen Profitable

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Photo: Miguel Maldonado

Responsive Design

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Photo: NordWood Themes

ROI (Return On Investment)

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Photo: Fabian Blank

Runway

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Photo: Brent Cox

SaaS (Software as a Service)

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Photo: Shahadat Rahman

Scaleable

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Photo: Markus Spiske

Serial Entrepreneur

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Photo: Nyana Stoica

Sweat Equity

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Photo: Hans Reniers

Target Market

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Photo: Simon Connellan

Term Sheet

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Photo: Cytonn Photography

Traction

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Photo: Isaac Smith

Thought Leader

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Photo: Tachina Lee

Unicorn

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Photo by Joen Patrick Caagbay on Unsplash

UI (User Interface)

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Photo: Balázs Kétyi

UX (User Experience)

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Photo: Rob Hampson

Valuation

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Photo: Thought Catalog

Value Proposition

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Photo: davisco

VC (Venture Capitalist)

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Photo: Jennifer Burk

Visionary

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Photo: Charles 🇵🇭

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