7 Marketing Strategies to Seize the year end E-commerce Festivals in Asia
North America’s holiday shopping season is making its way quite faster than you think. Not to mention Black Friday and Cyber Monday over Thanksgiving break and the annual Christmas Sales. These holiday seasons are when the retail industries get to empty out their inventories through huge discounts and make more than half of their total annual sales. For this reason, e-commerce companies are in a rush to organize promotions and keep their eye out to make use of such an opportunity.
This isn’t the case for only America. Formerly, all of Asia had missed out on thriving in the year end e-commerce season special due to poor online payment systems and a lack of logistics infrastructure. However, this situation has changed dramatically in recent years with the rapid growth occurring in the Asian e-commerce market.
Singles’ Day in China, held on November 11th has now become the world’s largest one-day shopping festival like Black Friday. Lazada Online Festival, held from November 11th upto a month, is operated by Lazada (the largest online shopping platform in Southeast Asia) and has become an essential gateway to advance into Southeast Asia.
In addition, there are several Asian online shopping events such as KOREA Sale FESTA, South Korea’s shopping festival which combines major discount-oriented events and cultural festivals, Online Friday, Vietnam’s largest annual online shopping event, and Harbolnas, Indonesia’s National Online Shopping Day.
Due to the influence of the e-commerce festival in Asia, Southeast Asia has faced a massive growth jumping from USD5.5 billion in 2015 to USD38 billion in 2019 increasing almost 7 times. This year particularly, online spending increased by 30% in six Southeast Asian countries due to the effect of COVID-19. (Bain & Company Report)
2020 Asia’s E-commerce Shopping Festival Calendar
Marketing Strategies for seizing the year end E-commerce Festivals in Asia
The holiday shopping season is the golden opportunity for marketers to promote their brands, increase conversion rates, and engage with customers. E-commerce companies are in preparation for various promotions aiming for the Asian e-commerce shopping events and many people are showing high interest.
Here are some tips for successful marketing at the Asian e-commerce festivals provided by Dable, Asia’s №1 native ad platform.
1. Start Your Campaign Early
Starting your campaign near the peak season means that you are already too late. Start your campaign as soon as possible (like now!) so that consumers become aware of your brand or the products from the researching stage before they actually make a purchase.
Tips for utilizing Dable Native Ad
The public media is useful for publicizing your company and products to consumers and also building trust. Dable is Asia’s largest native ad platform that has partnerships with over 2,500 premium media in Korea, Japan, Taiwan, Indonesia, Vietnam & Malaysia.
Through Dable Native Ad, promote your company and products and also strengthen brand image by exposing articles to our premium media network for as long as you want before this peak season.
2. Take Over the Digital Public
An online shopping environment gives customers enough time to ponder before making a purchase. It is easy to compare not only the price but also the performance with other products and is given more information on product reviews and ratings. Make your purchases happen faster by preoccupying digital public space.
Tips for utilizing Dable Native Ad
Dable has partnerships with not only major media but also various communities, blogs, and apps. Through Dable Native Ad, you can spread a variety of messages to promote your company and products online, including positive reviews. Create a well-disposed atmosphere toward your company or product through Dable Native Ad and make sure to lead the digital public.
3. Engage Better with Customers
In general, people tend to feel a greater urge to make purchases towards the end of the year. That being the case, consumers become more easily persuaded to advertising slogans or promotional messages than usual. Increase brand loyalty by communicating with consumers in a consistent manner.
Tips for utilizing Dable Native Ad
No matter how much information you provide on the landing page, you cannot convey all the information about your products and services to consumers. Furthermore, it is necessary to constantly deliver information on how to utilize the product or service to the consumer. By adding contact information, such as phone numbers, chat or social media icons onto the landing page, you can engage better with consumers.
4. Suggest Shopping Ideas
Prepare product recommendations or packaged items in advance. You can spiral purchasing conversion rates especially by offering benefits or taking advantage of competitive prices when consumers buy certain products.
Tips for utilizing Dable Native Ad
Native ads are also effective in generating conversions such as purchases. Give detailed explanations about how consumers can benefit from your products and services on your landing page. It is also a good idea to include rewards like ‘free coupons’. You can also improve conversion rates by adding a ‘button’ on the bottom of the landing page that directly opens up the payment website.
5. Find Potential Customers
Discovery campaigns are effective in creating new traffic by exposing products to customers that even they did not know whether they wanted or not. Discovery campaigns make new consumers find your brand on their own.
Tips for utilizing Dable Native Ad
By inserting the DB(Data Base) collection form on the landing page, you can attain the DB of potential customers who are interested in your products and services. In order to gather the DB of more potential customers, about 3 questions are adequate. Besides, increase customers’ trust by providing sufficient information on how you will use the collected DB.
6. Increase Customer Loyalty with Retargeting
As more advertisements for season specials show up, it is more effective to target consumers who are already familiar with your products and services. In particular, consumers with a purchase history can be induced to make purchases more easily as they are already well-informed about the product or service.
Tips for utilizing Dable Native Ad
Dable Native Ad can be used to show ads to users who have already interacted with the advertiser, such as ‘users who have added the product to their shopping cart but have not made the payment’. In addition, it is possible to create campaigns that induce secondary actions such as payment or repurchase for users who have performed specific actions such as a ‘purchase’ or ‘signup as a member’. Maximize your sales by exposing your ads to users who are more likely to make a purchase.
7. Measure and Optimize Your Performance
In a digital environment, you can check the consumers’ journey and the corresponding performance, such as through which paths they entered the advertiser’s website, through what image and message they were persuaded, and at which process they deviated from. Drive the best consumer experience by measuring and improving your performance.
Tips for utilizing Dable Native Ad
Dable Native Ad provides various targeting functions to execute advertisements according to the advertiser’ needs, such as ‘Media Targeting’, ‘Interest Targeting’, ‘Device Targeting’, and ‘Geo Targeting’ etc.
Moreover, Dable analyzes the content consumed by users who visit the site through big data processing and personalization recommendation technology in real-time. This allows Dable to identify user’s interests and expose ads that they might be interested in. It also applies an automatic optimization function to achieve the best performance by exposing ads according to the campaign performance such as media, content, and time.
Start a campaign right now to take a hold of the Asia E-commerce Shopping Festivals.
Dable Native Ad is the largest in Asia for native ad demand. Dable has partnerships with over 2,500 Asian premium media including Korea, Taiwan, Japan, Indonesia, Vietnam, and Malaysia. Our ads are also exposed on inventories of Google, MSN, and Kakao.
Any inquiries related to our native ad service please reach us at ad@dable.io.
