A Deep Dive of Taiwan’s Digital Content Consumption Trends in Q3 2023
The third quarter of 2023 witnessed a surge of interest in Taiwan’s digital content landscape, with a keen focus on issues related to people’s daily lives. In this article, we delve into the website browsing patterns of Taiwanese Internet users, drawing insights from Dable’s backend data. We’ll also introduce the latest feature of Dable Native Ads — the target CPA setting.
Popular News Topics
Dable’s data unveils the most-viewed news topics in the third quarter, spanning life, society, and health. Here are the top 10 news topics:
Lifestyle News
- Weather
As summer is Taiwan’s typhoon season, nearly 10 typhoons impacted the country’s weather from July to September, even causing disruptions to work and classes. Taiwanese residents frequently turn to the Internet to check if the weather will lead to office and school closures and to stay informed about the preventative actions taken by various counties and municipalities. Articles related to these topics gained significant traction.
- Chinese Zodiac Fortune Telling
It’s the Year of the Rabbit, and also a year marking the completion of yet another sexagenary cycle. This year is believed to bring either extremely good or extremely bad fortune, thus people are more careful about all aspects of their lives. This led to content related to taboos and fortune-telling gaining traction.
- Discount Offers
July to September coincides with many festivals, including the Chinese Valentine’s Day, the Chinese Ghost Festival and the Mid-Autumn Festival. In addition to the daily buy-one-get-one-free offers launched by supermarkets, the retail industry also took advantage of the trend to launch promotional programs, and click-through rate of relevant messages increased significantly.
- Air Conditioning
As temperatures soared, air conditioning became an essential equipment for daily life, prompting significant interest in power-saving tips.
- Taiwan Receipt Lottery
Unclaimed prizes from previous receipt lottery remained a hot topic, with the Ministry of Finance reminding potential winners to collect their winnings.
- Pedestrian
A new traffic policy stirred Internet discussions about pedestrian rights and driver behavior, leading to numerous article views.
Social News
- Coco Lee
The passing of Chinese superstar Coco Lee dominated headlines, spurring interest in articles about her life, achievements, and cause of death.
- Sex Scandals
Various scandals in August and September sparked public discussions, involving an affair of a senior executive, a Chinese live broadcaster’s incest, and more.
- Miaoli Family Incident
An August incident involving a family of five’s alleged suicide garnered substantial attention, with articles exploring the background and reasons behind the tragedy.
Health News
Heightened health awareness led to increased interest in articles about diseases related to diet and lifestyle habits. Celebrities’ health struggles and deaths also attracted significant readership.
Traffic Sources
When analyzing the sources of traffic to the Dable network in Q3, the following trends emerged:
- 43.07% of the traffic originated from various media websites.
- Google search engine contributed 19.81% of the traffic.
- Facebook posts directed 13.79% of the traffic to Dable partner websites.
- Line accounted for 7.75% of the traffic.
- Yahoo brought in 6.42% of the traffic.
- Other channels made up 9.19% of the traffic.
These statistics indicate that once a user visits Dable’s partner websites, they are inclined to continue reading articles on those websites, potentially leading to longer periods spent on the platform.
Dable’s New Feature: Target CPA (Cost per Acquisition) Setting
The Target CPA setting was launched recently and is now available on Dable’s marketing dashboard. This new feature empowers advertisers to optimize their campaign’s conversion costs within a predefined budget. Advertisers can simply select “Conversion” or “App Install” as their campaign goal to utilize this feature.
Dable is also actively developing additional bidding and CPA prediction functions. The newly launched Target CPA function will play a pivotal role in these tools, making advertising bidding cost predictions more precise. This will enable advertisers to place ads in prime locations at lower costs, enhancing campaign efficiency.
Should you have further inquiries or would like to know more, please contact us via ad@dable.io
