ABC Online: Dable has a wide range of partner websites that can effectively drive high-quality traffic.

Dable offers access to a wide range of partner media websites, enabling us to reach potential customer groups across various channels. Additionally, the platform’s ease of use allows us to view reports, optimize advertising strategies, and receive careful monitoring of advertising performance from the Dable team, making it a worthwhile long-term investment for our advertising budget.

~Zack Chang | Director of Cloud Marketing Department

Digital learning (e-Learning) breaks through the limitations of course time and class location and has developed vigorously in recent years. In particular, the outbreak of COVID-19 has accelerated the digitalisation of the education industry. According to a Statista survey, digital learning revenue is expected to grow at a CAGR of 8.56% to $279.3 billion in 2029.

Challenges

The client of Dable Taiwan, ABC Online, is a well-known local education group. Since its establishment in 1986, the group has been guided by the principles of “professionalism, service, and authenticity” and has a mission to help others succeed. Over the past 38 years, they have consistently offered high-quality and professional courses, enabling numerous students to develop career skills and achieve their life goals.

In recent years, the group has recognized the business potential of digital learning and has focused on providing online courses and personalized learning approaches. This allows students to engage in flexible lifelong learning and continuously enhance various skills to prepare for their careers.

Facing the proliferation of digital learning platforms in Taiwan, ABC Online aims to boost brand awareness and course exposure through digital advertising. The goal is to attract potential new customers for foreign language courses.

Solutions

Dable AI algorithm

At the upper marketing funnel: Awareness potential customer groups are directly selected, and advertisements are exposed on multiple mainstream media websites based on the behavior and preferences of Internet users. This allows many customer groups who have not yet had clear needs or are waiting to know about ABC Online.

Ad Creatives Strategy

To attract attention at the upper level of the marketing funnel, use relevant materials on “interesting current affairs topics.” To enhance conversions, use materials on “course subsidies.” Dable’s native advertising backend functions allow advertisers to effectively control delivery costs and improve advertising effectiveness.

Results

• Continuously attract over 10,000 new visitors each month through media beyond search engines or social platforms
• Ad click-through rate exceeds the market average of 52%
• Ad campaigns received over 10 million impressions

With the growing popularity of digital learning due to the development of the Internet, digital learning platforms require a marketing strategy that considers both cost-effectiveness and precision

Dable can help you achieve your ad performance and goals! Contact us: ad@dable.io