Dable: How a Korea-based Startup Helps Media Firms Increase Their Popularity
“Personal recommendations ” always matter, whether netizens are showing their appreciation of an e-commerce platform or social media site, such as Youtube or Spotify.
Dable, a Korea-based startup founded in 2015, helps media companies obtain and analyze personal recommendations from their readers.
The firm provides media companies with personal recommendation solutions, which are embedded in a media company’s website.
Dable’s solutions involving big data and software as a service also help media companies find out which readers are heaping them with the highest praise.
“We originally provided our SaaS (providing) personalized recommendations to e-commerce platforms in Korea,” said Sewon Yoon, Dable’s director of global business.
“However, we found out that there is a tech gap between big tech companies and non-tech companies,” he said.
Media companies were often a good example of companies that lacked the required technical know-how, Yoon said.