Dable Native Ads Upgrades its Marketing Dashboard with Features of Target CPA and Even Distribution

Advertising technology evolves constantly. To keep up with the trends, Dable constantly improves advertising efficiency by continuously upgrading its native ads marketing dashboard.

Dable Native Ads is a self-service platform that provides advertisers with various indexes and statistics in the marketing dashboard. This allows them to check and adjust their campaign strategies accordingly. The platform has recently added a new feature called ‘Target CPA’, and has also updated the ‘Even Distribution’ feature. These updates enhance the flexibility of managing advertising campaigns. Advertisers can utilize these new features to adjust their ad bidding prices and their budget distribution.

Target CPA

By using this new feature, advertisers can optimize campaigns’ cost-per-action (CPA) within a set budget. Select ‘Conversion Results’ or ‘App Installation’ under the ‘Campaign Management’ menu and set the ‘Target CPA’ in the campaign. The system then bids for inventories according to the set budget. With this method, CPA can be controlled to align with the advertiser’s expectations, achieving maximum results.

However, please note that if the ‘Target CPA’ value is set too low, the ad impression may be limited, affecting the effectiveness of ad delivery. Therefore, Dable recommends that advertisers refer to past CPA data before proceeding with the setting. In addition, ensure your campaigns are installed with Dable’s tracking scripts to make use of the feature and track performances.

Even Distribution

Dable marketing dashboard offers ‘Standard Distribution’ and ‘Even Distribution’ for advertising. The latter feature has been upgraded recently.

‘Even distribution’ is based on the daily budget limit that provides flexibility in ad distribution and prevents premature budget depletion of a campaign. Through this feature, ads will be exposed evenly in each time slot within the campaign period. ‘Even Distribution’ is suitable for normal advertising activities. When the daily budget is less than USD 50 (~TWD 1,500), it can limit campaign optimization results.

On the other hand, ‘Standard Distribution’ runs ads with high efficiency that can use up the set daily budget within the shortest period. This distribution method is best for time-sensitive campaigns, such as flash sales, and live stream sales. It is also suitable for advertisers who wish to expedite the ad budget expense for A/B tests to collect data for campaign optimization.

To learn more about the new features, please reach us at ad@dable.io