Dable unveiled the personalized product recommendation solution ‘Karamel.ai’ at EEC 2019

Dable Blog
Aug 15, 2019 · 3 min read
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The content discovery platform Dable unveiled the personalized product recommendation solution ‘Karamel.ai’ at the largest e-commerce conference, Exabytes eCommerce Conference(EEC) in Indonesia.

Dable showed the ‘Karamel.ai’, which recommends products based on users’ interest at EEC held at the Function Hall Citywalk Sudirman on August 14th 2019.

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Dable, a technology-based start-up, recommends personalized content such as ‘Content You May Like’ based on real-time big data processing and personalization technology. Dable collects data from more than 1,800 media around the world and analyzes what content users have viewed in any category.

Through ‘Dable Content Recommendation’ solution, Dable makes it easier for online readers to find the content that they want on the websites. It improves reader satisfaction and contributes to increase the media performance both in terms of traffic and profits of media. Dable also provides ‘Dable Native Ad’ solution, which has a similar format to website content and avoids interfering with the user experience from viewing the content. Dable analyzes user interests based on visit information and reflects this analysis in the advertisements so that it can help the profit increase of advertisers.

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‘Karamel.ai’ is a personalized product recommendation solution that allows eCommerce to use both personalized product recommendation and customized targeting native advertising through real-time personalized recommendation technology. In the e-commerce website, ‘Karamel.ai’ exposes substitutes to induce purchase decisions, and by showing complement goods, it seeks to purchase additional products. In addition, through real-time big data processing technology, ‘Karamel.ai’ can analyze the products that customers are currently viewing and recommend optimized products.

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Allan Ronny Dengah, Global Business Manager of Dable Indonesia, said “‘Karamel.ai’ is effective in increasing e-commerce sales and lowering users’ departure from the website by recommending products based on user’s interests on eCommerce websites in which users’ conversion is caused. In the case of a large duty-free shop in Korea, sales rose more than 7% after applying ‘Karamel.ai’. The CTR (Click Through Ratio) is more than five times higher than the ‘popular product recommendation’ on many commerce websites, and it has the effect of reducing user departure.”

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Based in South Korea, Dable entered Indonesia in 2017 with its outstanding technology such as big data, personalization, and machine learning(AI), and it expanded into Asian market including Japan, Taiwan, Vietnam etc.

For more detailed information on Dable, please visit http://dable.io/en/

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