Dable’s Three Core Values — “Pursuing Evolution Through Small Failures and Quick Learning”
Since the early days of its foundation, Dable has believed the power that drives a company does not come from funds or technology, but from an organizational culture that continuously seeks changes and development.
In that manner, Dable has established “Dable’s Three Core Values” to define the work ethics accepted at Dable. Dable’s Three Core Values are: Self-motivation, Lean Process, and Data-based Decision Making.
Let us take a closer look at what each of the values mean.
Simply do whatever you can in order to achieve your goal. (X)
→ Think of the ways how you can contribute to achieving the company’s vision and act on them. (O)
Dable is a technology-based startup established by four founders: Lee Chaehyun (Dable CEO); Kim Sungmin (Dable CTO); Kim Goonoo (Dable CPO); and Baek Seungkook (Dable CSO). They are from RecoPick, an in-house venture company at SK planet, where they have started to pursue an organic team structure that encourages voluntary actions, rather than the traditional order of rank represented as hierarchical structure, top-down goal setting, and reward system.
The founders are definitely not expected to have more experience and wisdom than the rest of the Dable employees. So, we have collected the founders’ insights as well as the employees’ opinions and wisdom in our collective efforts to create a culture where each team tries to accomplish the common goal in a voluntary manner.
Dable encourages an environment where employees are motivated by one another and also by themselves, instead of being pushed by their job descriptions and OKR (Objectives and Key Results). Dable, in its effort to do so, runs bottom-up monthly review, organizational structure with positions but without ranks, and Peer Bonus Program.
Create a perfect service by conducting perfectly accurate researches. (X)
→ Repeat small failures and learning process and create a service that develops over time. (O)
Dable’s second core value is Lean Process, which can be interpreted as “Fail fast and learn faster.” Eric Ries talks about this methodology in his book called “Lean Startup”. This idea has been greatly valued by Dable ever since its establishment.
The traditional industries require a large capital, which means it is followed by a risk of huge loss in case of failure. That is why thorough researches and business value analysis are mandatory before investment and development. On the other hand, an IT startup like Dable is in a completely different market. The market itself is fairly new with only a few analysistic data and reports on the market and users. It is difficult to tell if any relevant market studies and analyses are valid as the market has a short history.
Therefore, Dable follows the Agile Method, in which we invest half the resource, get a 70% completed outcome, and go for a sequential product development while out in the market. Of course, there is a risk of failure when launching incomplete products. But it only drives Dable to evolve faster than anyone else based on its core principle.
Data-based Decision Making
The UI looks better than the other one. (X)
→ After a 7-day AB test, this UI had higher click-through rate and retention than the other one. (O)
The last core value of Dable is Data-based Decision Making. Dable is founded by the talents who planned, developed, and operated a big data platform that suggests personalization services for the first time in Korea. Therefore, Dable has a long history of know-how in the field of personalization. What Dable needed was some experience on digital marketing and programmatic advertising.
Dable has been accumulating its experience in those unknown areas through performing countless AB tests and analysis. Dable Content Discovery platform is built on hundreds of test result data, instead of intuition or experience.
Dable only calls for meetings when there is data on the table. In our meetings, we choose an idea that comes with a better result and decide on the direction of its study going forward. At Dable, the one with data makes decisions, not the CEO nor a person with loud voice.