How Dable’s Cross-Promotion Widget helped grow Traffic on a brand new site
Malaysia Market Update | Q2 2022
In a blink of an eye, the first half of 2022 has come to an end. Where did time go? We at Dable have been busy. In case you’ve missed it, here are some exciting things we did over the quarter:
- Published the Dable Malaysia Digital Media Report where we showcased our audience profile to the masses for the very first time!
- Ran our first webinar of the year, in which we educated brands on the benefits of native advertising and the importance of including it in their marketing mix.
- Revealed Dable’s Secret Tips For Effective Widget Usage to help optimize performance.
The icing on the cake is that we now have 60% of the Malaysian media market share. A feat considering that the Malaysian business was established only in Q4 2019. As we step into Q3, we are more determined than ever to serve our partners better.
New Media Partners
We are delighted to welcome new media partners to the Dable family. This quarter, 4 renowned and diverse sites adopted our widget. We look forward to a long and fruitful partnership.
Dable Insights
Case Study: How Dable’s Cross-Promotion Widget Can Help Publishers Grow Traffic of a Brand New Site
Media Z, a renowned Malaysian news site with millions of daily pageviews launched a brand new lifestyle site at the end of 2021. We knew that Media Z would want to grow the new site’s traffic, and so we proposed a Dable cross-promotion widget with the intention to pull top stories and recent articles from the new site, and have them displayed on Media Z’s existing site. The results came in, and the widget performance spoke for itself! The cross-promotion widget helped Media Z’s new lifestyle site increase traffic, brand awareness, and content consumption.
What is the Dable Cross-Promotion Widget?
The Dable cross-promotion widget is a content recommendation widget that pulls out articles from a given site (Site A — or in this case, Media Z’s newly launched lifestyle site), and is displayed on another site (Site B — in this case, Media Z’s renowned high-traffic news site). The cross-promotion widget blends in with the site that it is placed on, and fits the UI/UX of the site. When an article from the widget is clicked, the user will be redirected to the new site, building brand awareness, increasing content consumption, and ultimately, driving traffic to the new site.
Up, Up and Away We Go!
As soon as the Dable cross-promotion widget went live on Media Z’s high-traffic news site, we could see solid traffic generated on the newly launched lifestyle site. Articles from the lifestyle site that appeared on the high-traffic site garnered interest driving readers to consume articles on the brand new site. The cross-promotion widget generated an average of 34,182 clicks a month!
Top Traffic Driver
To ensure that we were getting a holistic view of the sources, we deep-dived into Media Z’s new lifestyle site’s traffic sources, observing data over a duration of 3 months. Dable successfully generated 20% of the new site’s traffic, proving to be a solid contributor.
Planning on Launching a New Site Soon?
As we approach the end of H1 2022, we’re sure that all our partners have big plans and exciting projects ahead. If a new site launch is in the works, Dable is honored to assist you in growing your traffic through a cross-promotion widget.
Just like how we’ve helped Media Z grow, we now want to help you!
Our service is absolutely free for publishers. If you’re ready to try our service, get in touch today at media-my@dable.io and let us help you grow your business.
