Introducing MP4 Ads: A New Ad Format with Animated Effects

Dable is excited to announce its new feature of MP4 ads that can be used with almost all types of widgets on the open web. This new feature is designed to increase user engagement and drive traffic to advertisers’ landing pages.

The MP4 ads have been tested across six website categories, including news, finance and business, sports and entertainment, technology, lifestyle, and social messaging apps. This animated ad format is more eye-catching compared to static ads, and according to the test result, MP4 Ads show robust results in optimizing campaign performance, including up to 45% lower CPA and up to 20% higher CTR.

The new ad format rolls ad content in the animated format for up to 10 seconds. Advertisers can deploy these videos across a vast network of publisher sites or customize ad-display settings. This offers advertisers greater flexibility to reach their target audience and promote their brands, services, or products.

Dable’s CGO, Sewon Yoon, expressed confidence, “During the trial phase, we’ve observed this new animated ad format helps advertisers generate better performance with lower costs, attracting more advertisers to work with us to promote their brands, services, and products. ”

The launch of this new feature demonstrates Dable’s commitment to continue bringing favorable impacts on the development of advertising technology, providing advertisers with advanced solutions to enhance their marketing campaigns while ensuring users a friendly browsing experience.

For more information, please contact us via ad@dable.io.