ISCOPET: Maximising Brand Reach and Results with Dable Native Ads

Dable collaborates with a wide range of sites, enabling our brand to reach a larger audience with its precise targeting algorithm. The user-friendly marketing dashboard allows us to achieve better results. Additionally, the Dable team promptly provides suggestions for optimizing ad performance.

~Alice Yang | E-commerce Manager

ISCOPET has more than 30 years of experience in the pet food and supplies field. The company collaborates with professional veterinarians and keeps up the global trend, introducing nutritious, healthy, and quality-assured food and supplies for furry friends with correct concepts of pet well-being.

ISCOPE’s Mall offers a wide range of products and comprehensive after-sales services, enabling customers to purchase high-quality items in one place with guaranteed product quality.

Challenges

To promote its latest product, “Snowy Tofu Cat Litter, the ISCOPET team incorporates the product features: low dust, and great coagulation, into ad creatives, targeting cat owners.

However, in the bombarded advertising world we are living in, most audiences are facing ad fatigue. This means that brands need to invest more resources to stand out from advertisements and capture the attention of potential customers.

Solutions

ISCOPET successfully increased brand awareness and new product visibility through Dable Native Ads:

Non-Intrusive Ads

Dable Native Ads are seamlessly integrated into the content of media sites, mostly placed at the end of the article to align with the reading flow of Internet users. This approach ensures that advertising creatives are displayed in the most natural and non-intrusive way in front of potential customers. As a result, these ads are more likely to attract the attention of target groups, leading to significantly higher click-through rates and interaction rates than other advertising channels.

Dable AI Algorithm

At the upper marketing funnel (Awareness), potential customer groups are targeted, according to their browsing behavior and preferences. Moreover, ads are displayed on various mainstream publisher sites of Dable’s ad network. This approach helps reach users who may not have clear needs or want to learn about ISCOPET’s products and brands.

Ad Creatives Strategy

Use adorable pet images and catchy titles to engage and convert.

Results

Dable team provides prompt suggestions on ad creative and titles to achieve higher conversion results for advertising campaigns:

• Click-through rates grew by over 55%.
• The ad engagement rate is 25% better than the market average.
• The official website’s bounce rate is 16% lower on average than other channels.
• The campaign received over 13 million impressions.

According to statistics from Taiwan’s Ministry of Interior and Ministry of Agriculture, the number of pets has exceeded the population of young children (Global View Magazine, 2023). This also means that pet business opportunities and scale are growing. Therefore, pet product brands need precise marketing strategies to stand out and achieve revenue growth.

Dable can help you achieve your performance goals! Welcome to contact us: ad@dable.io