Dable Blog
Apr 8 · 2 min read

Native Advertising is growing rapidly around the world.

Native ad which matches the form and function of the the site provides user-friendly advertising experience. Therefore advertisers and media companies are diving into native ad.

The Native Ad Institute conducted a survey of 148 media in 53 countries and published <NATIVE ADVERTISING TRENDS 2018>. You can see the high interest and positive evaluation of media representatives on native ad.


Feelings toward native advertising

source : Native Advertising Institute

Native Ad contributes to improving media advertising revenue, as well as providing users with a positive experience of using content. 87% of respondents responded positively to native ad, and 95% of respondents said native ad plays an important role in media companies.

Native ad’s financial importance

source : Native Advertising Institute

What is the proportion of native ad in the media’s overall advertising revenue?

In 2017, native ad accounted for 20% of the total advertising revenue of media companies and 82% of respondents said that native ad will have a larger portion of their profits in 2018.

source : Native Advertising Institute

And in 2021, native ad is expected to account for 36% of the total advertising revenue of the media.

Native ad adds value for media readers

source : Native Advertising Institute

Media companies said they use audience engagement, traffic, time spent, and sharing etc. as native ad’ performance measurement criteria. In particular, 90% of respondents said native ad contributes to providing value to site users.

Dable Blog

№1 Content Discovery Platform — Personalized Recommendation & Native Advertising

Dable Blog

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№1 Content Discovery Platform — Personalized Recommendation & Native Advertising

Dable Blog

№1 Content Discovery Platform — Personalized Recommendation & Native Advertising

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